Wingstop Expands Restaurant Network with NowSignage Digital Signage
This fast food chain has deployed the CMS digital signage system NowSignage in 18 UK stores. Built-in screens Vestel QP49 SoC to provide content to the menu boards located above the counter, as well as the screens and video walls of establishments and shop windows.
Wingstop UK (Lemon Pepper Holdings) It is quickly following in the footsteps of its American counterpart and has become one of the fastest-growing brands in the restaurant industry.
What started as a small chicken wing restaurant in Garland (Texas), Keep Growing. Today, Wingstop has more than 1.500 establishments open in the United States, Mexico, Colombia, Panama, Singapore, Indonesia, Malaysia, United Kingdom, France and United Arab Emirates.
When it started expanding its number of restaurants in the UK, Lemon Pepper Holdings chose NowSignage as your Digital Signage CMS for all restaurants in the country.
“At NowSignage we identified a content management system that responds to all our digital signage needs within each restaurant location and has the credentials to meet our growth aspirations”, Explains Andreia Harwood, Chief Marketing Officer of Lemon Pepper Holdings (Wingstop UK).
This fast-food chain has deployed the NowSignage digital signage CMS system in 18 UK stores. As part of the partnership, has been incorporated into the screens Vestel QP49 System on Chip to provide content to digital menu boards placed above the counter, as well as the screens and video walls located in the establishment and the shop windows.
Digital Menu Boards
Digital Menu Boards (Digital Menu Boards – DMB) allow quick-service restaurants (QSR) Showcase your menus with greater visual impact, while providing the flexibility to dynamically change content to generate higher revenues.
Among the benefits offered by digital menu boards is the ability to display more menu items, more succinctly. When programming screens to move from one content to another, You can view more content and highlight special offers.
They also allow you to create greater visual impact and brand engagement. Video content can be introduced to better express the brand and use the sync functionality to fill all menu board screens with a presentation video that gives the effect that content flows across all screens in complete harmony.
Likewise, They also save costs and improve efficiency. Items and prices on the menu board change frequently. Printed posters need to be changed constantly, while digital content can be updated remotely at any time.
Shop windows and signage
Wingstop UK's marketing material states that “We're not in the chicken wing business, We're in the flavor business, Because it's more than a meal, It's a taste experience”.
This statement really resonates when visiting any Wingstop UK location. When passing through or entering one of these establishments, The customer is immersed in the brand and it is evident that the content displayed in the digital experience of the store is all about tapping into their senses.
“NowSignage continues to move forward with its software to provide functionality that delivers great results. In the last six months they have launched screen synchronization for our digital menu boards, time-based content triggers for our storefronts and proof-of-play to analyze content playback. We look forward to using all of these features as we expand our UK facility”, Andreia adds.
Screen synchronization
Ideal for the catering sector, The screen synchronization function allows the user to seamlessly program their content to play in a fully synchronized manner.
Allows you to program individual menu board items so that the content rotates at the same time, or create a visual effect giving the impression that a piece of content is flowing across all screens within the layout of the digital menu board.
The function NowSignage Screen Sync is completely hardware-independent and even supports System-on-Chip displays (Soc).
Content Triggers
Content triggers: Display specific trigger-based content in real-time. NowSignage allows you to, at no additional cost, Schedule your digital signage to change content based on demographic factors (age, sex), Environmental (climate) or even customer interactions with products through sensor controls.
Proof of reproduction: Know if your media has been played and how many times. Our proof of replay feature allows our users to have full visibility into when and where exactly any particular asset has been viewed and for how long.
For all quick-service restaurants, There's no better complement than digital menu boards. With NowSignage, All our features, including screen synchronization, Content triggers and playback tests, come from the factory at no extra cost. In addition to the great features,
NowSignage offers a large number of features, such as nested playlists, Specific asset tagging and advanced access to user roles, to manage large networks with ease.
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