Wingstop expands its restaurant network with digital signage from NowSignage

This fast food chain has deployed the digital signage CMS system NowSignage in 18 UK stores. It has been incorporated into the screens Vestel QP49 SoC to provide content to the menu boards located above the counter, as well as the screens and video walls of establishments and shop windows.

Wingstop UK (Lemon Pepper Holdings) is quickly following in the footsteps of its American counterpart and has become one of the fastest growing brands in the restaurant sector.

What started as a small chicken wing restaurant in Garland (Texas), keeps growing. Currently, Wingstop has more than 1.500 establishments open in the United States, Mexico, Colombia, Panama, Singapore, Indonesia, Malaysia, United Kingdom, France and United Arab Emirates.

When it began to expand its number of restaurants in the United Kingdom, Lemon Pepper Holdings chose NowSignage as your supplier Digital Signage CMS for all restaurants in the country.

“At NowSignage we identified a content management system that responds to all our digital signage needs within each restaurant location and has the credentials to meet our growth aspirations.”, explains Andreia Harwood, Marketing Director of Lemon Pepper Holdings (Wingstop UK).

This fast food chain has deployed the NowSignage digital signage CMS system in 18 UK stores. As part of the association, has been incorporated into the screens Vestel QP49 System on Chip to provide content to digital menu boards placed above the counter, as well as the screens and video walls located in the establishment and the shop windows.

Digital Menu Boards

Digital Menu Boards (Digital Menu Boards – DMB) allow quick service restaurants (QSR) display your menus with greater visual impact, while providing the flexibility to dynamically change content to generate greater revenue.

Among the advantages that digital menu panels offer is the ability to display more menu items, more succinctly. By programming screens to move from one content to another, You can view more content and highlight special offers.

They also allow you to create greater visual impact and brand commitment.. It is possible to introduce video content to better express the brand and use the synchronization functionality to occupy all the screens of the menu board with a presentation video that gives the effect that the content flows across all the screens in complete harmony.

In addition, They also save costs and improve efficiency. Items and prices on menu boards change frequently. Printed posters must be changed constantly, while digital content can be updated remotely at any time.

Window displays and signage in the store

Wingstop UK's marketing material states that “We are not in the chicken wing business., We are in the flavor business., because it is more than a meal, It is a taste experience”.

This statement really resonates when visiting any Wingstop UK location. When passing or entering one of these establishments, the customer is immersed in the brand and it is evident that the content displayed in the store's digital experience is all about taking advantage of their senses.

“NowSignage continues to advance its software to provide functionality that delivers great results. In the last six months they have launched screen synchronization for our digital menu boards, time-based content triggers for our storefronts and proof-of-play to analyze content playback. We look forward to using all of these features as we expand our UK facilities.”, adds Andreia.

Screen synchronization

Ideal for the restaurant sector, The screen synchronization function allows the user to seamlessly schedule their content to play completely in sync.

Allows you to program individual board menu items so that the content rotates at the same time, or create a visual effect giving the impression that content flows across all screens within the digital menu board layout.

The function NowSignage Screen Sync It is completely hardware independent and is even compatible with System-on-Chip displays (SoC).

Content triggers

Content Triggers: display specific content based on real-time triggers. NowSignage allows it, no additional cost, Program your digital signage to change content based on demographic factors (age, sex), environmental (climate) or even customer interactions with products through sensor controls.

Playtest: know if your media has been played and how many times. Our playtesting feature allows our users to have full visibility into exactly when and where any given asset has been viewed and for how long..

For all quick service restaurants, There is no better complement than digital menu panels. Con NowSignage, all our functions, including screen synchronization, content triggers and play tests, They come from the factory at no additional cost. In addition to the great features,

NowSignage offers a large number of features, like nested playlists, tagging specific assets and advanced access to user roles, to manage large networks with ease.