RoboAds advances digital signage with its first mobile advertising robot

Named RA-200, the mobile advertising robot with AI RoboAds, equipped with three 55” 4K screens, brings digital signage applications, indoors and outdoors, to a new level to interact with the audience.

During his participation in the technology conference Leap 2022, recently held in Riyadh (Saudi Arabia), RoboAds, Palo Alto-based AI robotics startup (California – EU), has presented RA-200, the first mobile digital advertising robot so far in the world.

RA-200 is a second-generation autonomous robot aimed at the indoor and outdoor digital signage market., equipped with three 55” screens y 4K resolution, that allows you to interact with the audience and increase the impact of the commercial experience.

This is how he explains it Faisal El Chama, CEO and Founder of RoboAds, in the statement: “RA-200 has been designed to increase brand awareness, precise targeting and customer engagement, which are the central elements of digital signage advertising, offering a unique ability to attract attention and engage with specific audiences”.

Programmed to roam freely, RA-200 integrates a camera which allows the operator to remotely monitor the activity of this autonomous robot in real time, as well as start a live video call on a single screen or using all three simultaneously.

RA-200 also has dual smart mobility indoors and outdoors, so it can be used for different applications and varied environments, as in corporate events, fairs, conferences, shopping centers and public spaces in general.

The robot can navigate by itself and learn its environment, with a continuous use time of nine hours (charging is done in five hours), for which it has automatic obstacle recognition, route planning and driving in real time, with 5G connectivity, LTE/WiFi y Bluetooth.

RoboAds has integrated into RA-200 an artificial intelligence software application that is used to detect the age and gender of users, based on online facial analysis, when they interact with the robot, which automatically starts playing ads based on the target audience.

For robot content management, The company has an advanced CMS that allows you to control, Easily preview and send real-time videos from anywhere in the world to one or multiple robots with one click from one screen.

“These are exciting times for RoboAds,” says Faysal ElChamaa in the statement.. RA-200 is an important milestone in the rapid development of our company. After bringing together the best talents in AI and robotics technology, we have managed to create unprecedented solutions for the digital signage industry, opening new and revolutionary opportunities”.

RoboAds also developed an innovative range of mobile telepresence robots to inform anti-COVID and social distancing regulations. (more data in Digital AV), that equipped four screens, speakers, microphones, scanner and video call system.