Admira updates Analytics, the digital signage suite

The new version of Admire Analytics improves integration with the Dashboards control panel tool and expands the scope of Smart Retail to other sectors such as outdoor advertising, entertainment or business.

Admira Analytics It has been renewed to incorporate functions developed and perfected during the pandemic and prevent contagion in closed spaces. The company presented in 2020 the sequel Covid Defender, a set of digital tools that can be incorporated into totems, mupis and similar audiovisual supports. Thanks to them you can control the capacity of an establishment, check whether a visitor is wearing a mask correctly or automatically manage a business's appointment services, among other things.

In this way, The new update has the tool People Counting to collect and analyze data on the behavior of customers or users in the commercial or work space.

This allows not only to record the entries and exits of people to comply with health recommendations.; It is also possible to control traffic flows to measure the performance of the point of sale or estimate days and hours of greatest influx of public to optimize personnel management.. For this you can use infrared sensors or cameras. 360 that is in the establishment.

Better data visualization and export

Admira has also improved the integration of Analytics tools with its data visualization and export solutions.. On the one hand, has been integrated with Dashboards, the tool for creating control panels included in the Admira Platform.

Thanks to this, it is possible to obtain different metrics calculated from the data obtained by Analytics, and visualize them in a graphic and clear way.

On the other hand, Improved data export for the Reports tool. This section has also been renewed with the possibility of studying promotion and advertising campaigns in groups..

The Analytics integration with this tool allows you to create custom report templates with only the data of interest, and later automate their generation to export them in CSV or PDF format.

Finally, The Admira Platform can connect via API with the company's own systems, to export the data in real time and cross it. In this way, It is possible to extract and use Analytics data without having to access or manage the information on the Admira Platform. Likewise, can host and make use of the main Video-analytics solutions, Radio-analytics, etc.

According to Admira, The Analytics suite allows you to control and monitor the main aspects of the business: consumer, point of sale, product portfolio and promotion.

Its integration with the Admira Platform, provides intelligence to establishments with three lines of improvement: recognize the customer profile individually (Hypersegmentation), identify your route within the establishment (Customer Journey) and increase purchasing possibilities (Cross-Selling y Up-Selling).

Admira Analytics is a set of digital tools, with audience measurement and identification functions for digital signage screens, that uses sensorization technologies for the analysis of commercial and corporate spaces.

Admira Analytics Tools:

• Video Analytics: scene analysis, face tracking, audience demographic classification…
• Radio Analytics: number of visitors, time spent in store, recurrence of individual people…
• Object Analytics: public preferences, potential customers by product, correlations between different articles…
• Social WiFi: identification of the client's social profile, hyper-segmented advertising, remarketing…
• Heat Map: heat map, traffic analysis, advertising segmented by area…
• People Counting: people counting, capacity control, influx estimation…

These tools can be used separately or combined to cross-reference the data and multiply the business intelligence. This is helped by the fact that the Admira Platform itself is hardware-agnostic.; that is to say, Compatible with the main brands on the camera market, screens, sensors, operating systems… In this way, it is possible to take advantage of the equipment installed in the establishment.