Genelec Smart IP improves the sensory experience of the Swedish winery Astad Vingard

A solution has been installed in the Garden rooms and suites of the Astad Vingard Genelec Smart IP integrated by 24 teams 4420, one for each room. Audio distribution is managed by LLC and controlled by Crestron.

Astad Vingard has created a complete wine experience and includes a hotel with a modern conference center, a spa and two restaurants, one with a Michelin star. Located in Halland County, south of sweden, This installation emphasizes the sensory experience, where sound is as important as everything else. For this reason, the space has been provided with a speaker solution Genelec Smart IP that has been installed in all Garden rooms and suites, recently renovated and separated from the main hotel.

Nestled between two lakes in the Akulla Beech Forests Nature Reserve, the vineyard has made the most of its surroundings, focusing on well-being and relaxation.

To create a holistic experience in keeping with the beautiful natural environment, Astad turned to Reverberation, sound design experts, acoustics and vibration control, to develop a sound concept that could be applied in different areas of the venue, and especially in the spa, that evokes the surrounding natural environment and harmonizes with the other sensory impressions in the different spaces.

The project owner and the installation company Granitor (formerly known as Midroc Electro) They went to the audiovisual integration company Special-Electronics to design the AV and lighting solution for the recent renovation of the Garden's rooms and suites.

Henrik Asp, project manager at Special-Elektronik, explains that they worked on a very tight schedule, Therefore, it was essential to find solutions that minimized installation time and offered the required quality.. Genelec's Smart IP speaker range was the best option.

“Ästad Vingård's goal was to achieve the same functionality in the renovated Garden rooms as in the main hotel, a project in which we helped them a few years before. As part of that project I had already specified two rooms with Genelec speakers”, explains Asp.

4420y Speakers 4040

The choice was a Smart IP solution integrated with the compact models 4420. “The only CAT cable that supplies power, Audio and control gave us the freedom and ability to implement all IP music streams already used in the main system, including the Efterklang soundscapes, with excellent sound quality and quick and easy installation”, add Asp.

Special-Elektronik provided twenty-four 4420, one for each room, that supply all the audio for that space, from television audio, transmission from guests' mobile devices, the radio or ambient sounds in the room, a programmable 'wake-up' scene and a 'welcome' scene.

Audio distribution throughout the venue is managed by LLC and controlled by Crestron. Finally, four of the 4040 most powerful in the series 4000 adorn one of the main hotel's conference rooms and gym, located in the luxurious Sinnenas spa.

Asp notes that the RAW finish and the sustainable ethic on which Genelec is based were added advantages to the quality and ease of installation. “Ästad Vingård prides itself on its sustainable, nature-inspired approach in everything it does. Their wine is organic and, plus a Michelin star for the excellence of food creation in his restaurant THE, They have also been awarded the guide's green star for their meticulous work on sustainability, plus a host of other awards for sustainable business practices.

This is why it is logical that they prefer to use suppliers that share the same 'green' mentality., and Genelec is a great example of this. RAW finish is even better: Not only does the natural look of the recycled aluminum enclosure fit perfectly with Astad's aesthetic, but the RAW versions do not require painting and require less finishing material, which makes them an even more ecological option”.

Alexander Kassberg, the Reverberation, one of the sound designers who participated in the project, agrees that Genelec was a good choice.

“Although our role was strictly content related in this case, We are of course familiar with Genelec and have used their speakers in several of our projects. They are suitable for this high-end concept in Astad Vingard thanks to their high definition, wide sound field and quality. Smart IP offers integrators enormous flexibility for their designs and makes installation a breeze. The RAW finish used here is a perfect complement to the natural surroundings evoked by our soundscapes and Astad's beautiful design.”.