Uniview Led technology expands Melbourne Airport's digital signage

The Welcome Center melbourne airport It has been renovated and several screens have been installed, including Led P1.6 solution Uniview.

In order to cope with the fast pace of the airport and offer a better customer experience, Ozlook has deployed a good number of large format digital signage Led screens, including indoor and outdoor ones at Melbourne Airport. The solutions of Uniview have been chosen for the latest initiative that has been launched in the welcome center.

Aussie Look (Ozlook), based in Melbourne and founded in 2012, aims, as a strategic partner of Telstra, provide communication products and services to local residents and international travelers.

To cope with the increase in international travel, Ozlook planned to open a welcome center where the most innovative LED technology predominates. Uniview was selected as a solution provider for its quality and adaptation to the project requirements. Regarding display products, This company offers fine pixel pitch solutions, Led lamps, control systems, power and other components.

Being one of the busiest airports in the country, a large number of people come and go through the welcome center daily. So that these passengers and visitors could locate service information more quickly, a renovation of the service center was established, which was originally located in the center of the airport.

As a provider of professional surveillance and display products and solutions, Uniview, in collaboration with Ozlook, designed and performed the entire upgrade. The personalized solutions plan has included the installation of a more immersive visual experience that includes several high-definition LED screens.. Using the display stands has been the P1.6 aspect ratio Led module 16:9 to play images and video clearly in 4K resolution.

Scheduled advertising

Ozlook also wants to have tools that allow it to know what type of advertising content can really attract customers., information that could help them determine the ads in which it is most convenient to invest to maximize profits.

According to this requirement, Uniview has installed panoramic fisheye cameras of 360 degrees with heat map feature to perceive customer aggregation. The more travelers meet, the more interested they will be in the ad. Your preferences can be clearly presented through the image captured by the camera.

Front maintenance

Based on advertising preferences, OZLOOK wanted to achieve an uninterrupted rotation of ads, 24 hours a day, 7 days a week. Such a large workload for the displays would require maximum durability.

Being one of the busiest airports on the continent, the solution could not have constant repairs and maintenance functions. The LED lamp, Uniview power supply and control system have the capacity to support more than 10.000 hours. UNV products are based on very light and thin materials, which facilitates subsequent maintenance. Even in urgent accidents, front access could save a lot of time when repairing.

Uniview has helped optimize the Welcome Center, providing better service and information to travelers, while allowing digital analysis of customer preferences to provide content that results in greater income.