PPDS addresses next phase of growth with changes to its leadership

Franck Racape, Martijn van der Woude and Robert Hsu expand their roles in PPDS – Philips Professional Display, to direct commercial management, business development and marketing, and product, while its general director, Chris Colpaert, leaves his position.

As part of your growth strategy, the new top management structure of PPDS – Philips Professional Display materializes with three leaders – Franck Racape (in the image above), Martijn van der Woude y Robert Hsu -, who expand their functions in the company to global operations, while confirming the departure of the until now general director, Chris Colpaert.

The current vice president of EMEA, Franck Racapé, and the director of international business development, Martijn van der Woude, together with Robert Hsu, They will lead the business globally as global commercial head, head of global business development and marketing, and head of global product strategy, respectively, reporting directly to Nico Vernieuwe, senior vice president of TPV, the parent company of PPDS.

This new management team has been structured to further accelerate the growth plan 2020 – 2025 of the company globally, designed around three strategic business pillars: global markets; business development and marketing, and product management.

As the company points out, The three managers have collaborated closely to successfully oversee the most recent evolution of PPDS, which includes a large-scale company rebrand and the launch of an entirely new market strategy in 2021.

Franck Racape, who joined the company in 2011, has been instrumental in the commercial success of PPDS in EMEA, including the rollout of its global partner programs and a growing number of customer support initiatives.

Now, Racape assumes commercial leadership for all international markets, with the exception of China, in order to reflect this momentum and coordinate the implementation of the new strategy at a global level.

Martijn van der Woude (in the attached image) began its activity in PPDS at the beginning of 2019 and has been responsible, among others, of the company's continually expanding direct vision LED portfolio, as well as initiating and developing your sustainability roadmap.

Van der Woude's activity will also expand into a newly created role that combines business development and global marketing, with a focus on end-to-end integration of the company's dynamic go-to-market strategy.

For your part, Robert Hsu, who has served in the role of head of global product strategy since joining PPDS in early 2020, will continue the expansion of the company's portfolio of products and solutions, which has grown from a traditional manufacturer of professional digital signage and TV to include interactive and collaborative displays, signage and DV Led televisions in the last two years, as well as a cloud-based remote screen management platform that will be presented soon.

Para Nico Renew, vp. senior of TPV, “our success in the professional display sector is a cornerstone of the group's development. The implementation of this new total solutions strategy, global approach and sustainability programs are key components. “The deployment of these elements in all markets in a truly global way is the true added value for our partners and their clients.”.

This important strategic announcement “has arrived in time for our clients to, interested parties and the sector as a whole can meet them and know our vision for the future at the fair WHEREAS 2022, of the 10 al 13 May in Barcelona, and at the fair Infocomm from las vegas, of the 4 al 10 June”, duck.

For your part, Franck Racape underlines in this regard that “PPDS continues to advance strongly in the market, and I feel honored to have been trusted, together with Martijn and Robert, the task of running the company on a global scale. We have achieved a lot in a relatively short period, and I think we're still getting started, with incredible opportunities ahead”.