Led Dream creates a large Led digital canvas for 86D Velázquez

Property of Colonial, the renovated office building 86D Velázquez of Madrid has had the technological collaboration of Led Dream Group for the design of a large digital canvas, located at the reception, and digital creative and artistic content.

The new office concept prime executive with which the real estate Colonial has remodeled the building 86D Velázquez, located in one of the most exclusive areas of Madrid's 'golden mile', It also features LED technology and digital content at its reception to welcome visitors and employees..

This office complex, with interior design Preferably Studio and project management Cow, rectangular in shape and with highly luminous plants of more than 2.000 m², something unusual in this area, has created new spaces under the concept Human Centric; capable of offering a unique experience and generating well-being in people.

Digital art in motion

With this premise and as part of this ambitious reform, The reception area stands out with a differential and innovative design, in which Led technology becomes a moving digital work of art.

To carry out this project, Colonial has had the collaboration of its partner Led Dream Group from conceptualization and design, to the supply and implementation of Led display technology, as well as all the necessary facilities and structures.

In this space a Led screen large format, of more than 45 m² total viewing area, con pixel pitch de 2,6 mm, resolution close to 4K and high image processing speed and color depth.

The new 86D Velázquez building is a unique space, elegant and high design. For this reason, The essence of this project focused on enhancing the main reception from an artistic point of view, with the design of an immersive experience, in which the large LED screen becomes a visual element to enhance art content.

The art content proposal has been divided into four blocks:

Breathing Wall, to create a hypnotic atmosphere with smooth 3D movements and high-impact visual content, with different geometric shapes, organic materials and textures, colors, styles and, above all, depth.

Living Gallery, a digital art exhibition mural in which the Led screen becomes a large exhibition canvas to display the works of digital artists, national and international. Same idea and different points of view.

Digital colors, a new space for experimentation and artistic expression, with fluids and explosions of color through liquids, paints, particles, etc.

Dreaming Window, 3D content that transports the user to other environments through the screen, converted into an elegant room with windows that open to nature landscapes, surreal and dreamlike architectural spaces, and more.

As the Led Dream Group statement points out, “This unique project has been a challenge in all its phases; from the creation and conception of the idea and design; the different themes with the same common thread, sketches and creation of 3D content, to the manipulation of archival material,…All these contents are perfectly integrated into the screen and its space, maintaining the elegance and style of this exclusive office building”.

For the development of this combination of audiovisual technology, design and art, Led Dream Group has executed the digital content part through Channel4you, group company specialized in this environment.