KPMG designs with Planar a spectacular video wall for its headquarters in Los Angeles

The six square meter digital art canvas of KPMG It has been built with Led screens Planar IMF, in a configuration of 37×10 and a pixel pitch of 2,5 mm (TVF2.5).

The lobby of the renovated KPMG center in Los Angeles features a spectacular video wall, designed with 370 screens Planar TVF, that cover the entire front of the wall.

Located in the central business district, in the heart of Los Angeles, the KPMG Center is located, a building of 28 Leed-Platinum certified plants that include more than 182.880 square meters of office space.

Originally built in 1991, the owners of the KPMG Center, Morgan Stanley y LBA Realty, have partnered with global design and architecture studio Executioner to renovate the building's two-story lobby, the living room, the conference center and outdoor terrace.

Updated lobby features several design improvements, like a new coffee kiosk, elegant waiting areas and new landscaping’ interior. The large centerpiece is a huge digital art canvas that covers one of the walls. The installation, that measures almost 2 meters wide by 3 high, It is a Planar TVF Led video wall, which has a pixel pitch of 2,5 mm (TVF2.5) in a configuration of 37×10.

The agency Grandview Digital has designed the Led video wall and is in charge of management, creation and conservation of content. To help with the project, has been associated with MediaCentric for installation, commissioning and programming.

“Over two years, We worked closely with Gensler and the owners on concept and design and developed several versions. In the end, we decided on a giant panoramic canvas”, explains James Ravenel, Founder of Grandview.

The biggest challenge of the project was installing the large format LED screen across an irregular wall surface., marked by the three openings in the elevator lobby.

“Most video walls are built from the bottom up, but in this case, we had to take a customized approach to deal with the three elevator halls. We had to build up, above and below each gap, and then level each row across the gaps”, clarify David Lopez, President and CEO of MediaCentric.

Led technology for an enveloping space

The content of the large Planar TVF series Led video wall has been curated and includes a combination of themed scenarios and custom digital artwork. “This is a beautiful and impressive lobby., and the intention of the Led canvas is to create an enveloping and relaxing atmosphere, a place that attracts people to come and relax”, Ravenel said..

According to Ravenel, Thematic images created for the video wall combine static and video content that moves dynamically across different backdrops, changing intermittently throughout the day to different landscapes which may include beach scenes, forestry, mountain and urban.

To obtain artistic content, Local artists are hired to create digital murals specifically adapted to the Led video wall. “We will add an animation with after effects to the murals to give them movement”, said Ravenel. “Integrating animation into a digital landscape is something that can only be done with LEDs.. It is a very interesting way to encompass digital art in a physical environment”.

To keep content fresh, Grandview makes bimonthly updates, bringing new scenes from new playlists and showcasing the work of different artists. “The most interesting thing is that the video wall is not used to promote a brand or sell a product.”, Ravenel adds.. “Rather, it is about using technology to create something meaningful.”.

Planar TVF

Planar's TVF Series is a family of fine pixel pitch LED video wall displays that deliver visual excellence for every application..

With a cordless and stackable design, These video walls are assembled with a one-step process to connect the integrated power and signal connectors from cabinet to cabinet, reducing installation complexity and vertical alignment.

Thanks to its front serviceability and slim profile of less than three inches, Planar TVF Series reduces overall video wall and service space needed behind the wall, making it easier to fit into more spaces compared to other solutions.