Moment Factory transforms the travel experience with interactivity

Three busy areas of the Hong Kong airport offer passengers unique multimedia activations, created by the Canadian specialist Moment Factory.

With the aim of transforming the travel experience of passengers in the Hong Kong International Airport (China), the specialist Moment Factory has designed three multimedia zones that, from the past 1 July, have transformed the environment of the Terminal 1, whose process has a page web dedicated.

Hong Kong Airport Authority officials invited Moment Factory to collaborate in the early stages of the process, which allowed the technical and creative teams to develop concepts and content that, although this is an update (more details in Digital AV), They integrate perfectly into the complex airport environment.

Moment Factory's experience in improving the passenger experience with creativity and technology includes previous projects carried out in airports, like in Changi (Singapore) and the one from Los Angeles (USA), as well as at Shinjuku Station in Tokyo, (Japan).

Each facility is strategically located to enhance the passenger experience at key moments during their journey through the airport., while promoting aspects of Hong Kong culture and landscape.

In the so-called Meeters and greeters hall, Departing and arriving travelers are greeted by a unique, multimedia glass elevator (crystal elevator), which shows five different creative pieces, que incluyen un acuario virtual, another with pets, one of arcade y dos más dirigidas a los más pequeños.

The spectacular Waterfall gardens offers passengers an environment of rest and disconnection, para el que Moment Factory ha diseñado un exuberante ecosistema interactivo en forma de cascada y vegetación en una gran pantalla Led vertical, along with a dynamic floor, that simulates a lake, through which you can walk or quietly enjoy the images from the seats located around it.

En las puertas de embarque, the area called Totems of joy combines real-time flight information with creative content to offer every departing traveler a “life-friendly” send-off. selfies”.

How do you explain Amy Chartrand, creative director of Moment Factory, “The idea was to create an overall relaxing and calming environment, but that was also touched by the culture and landscape of Hong Kong. Those travelers who pass by will see the features and find them beautiful, while those who have time to stop and participate will be rewarded with dynamic surprises”.

Besides, have been deployed Led tapes verticals in seventeen interactive totem, ubicados en la zona central, after passing the security check, where real-time flight information when gates are active is combined with ambient creativity when there are no flights assigned to a gate.