Bancofar and Trison join forces to promote digital signage in the pharmaceutical sector

The collaboration agreement between Trison y Bancofar, aims to boost pharmacy business, modernizing its image and providing audiovisual advertising tools that are already being used in the retail environment.

Bancofar, entity belonging to the Caminos Group, y Trison have signed an agreement to improve and modernize the image of pharmacies, make them more attractive to customers and help increase sales with new audiovisual advertising tools.

The objective of this collaboration is to provide pharmacists with the possibility of installing different screen formats in pharmacies., more striking audiovisual totems and digital media, that allow them to make advertising more attractive and, therefore, obtain greater profitability in sales.

These tools are a new communication channel with customers, which also modernize the interior image and the window of the pharmacies and help attract new customers.

Thanks to this alliance, Pharmacists will be able to digitize advertising and enhance the commercial capacity of their pharmacies through a complete range of audiovisual solutions adapted to their business to offer an optimal experience to their customers..

"This way, We fulfill our mission of supporting pharmacies in their different needs, providing online solutions with the latest market developments that allow pharmacists to grow and develop their business.”, highlights Enrique Serra, CEO of Banco Caminos.

Alberto Caceres, Trison CEO, considers that this alliance with Bancofar represents “an excellent opportunity for pharmacies to be at the forefront by incorporating some of the audiovisual tools that retail is already using to generate more attractive shopping experiences for customers.”.