ISE trusts BK Johannessen with the opening speech of its edition 2023

The commercial director of Unreal Engine in Epic Games, BK Johannessen, will focus his inaugural speech on WHEREAS 2023 on how the games industry is driving content creation in systems integration.

BK Johannessen, commercial director of Unreal Engine for broadcast and live events in Epic Games, has been confirmed as the main speaker of the edition 2023 of Integrated Systems Europe (WHEREAS), the main world fair for AV and systems integration that will take place on 31 from January to 3 from February to Celebrate Barcelona – Gran Via.

With the title of All roads lead to real time, Johannessen's keynote speech will take place on Tuesday, 31 from January to 17:15h in the conference room CC4.1.

In a context where different industries are adopting v technologyreal time display, Johannessen will analyze how content creators They are using innovations from the gaming industry to apply them to their projects, from virtual production broadcast studios to real-time graphics for media and entertainment, live events, etc.

As you have pointed out Mike Blackman, general director of Integrated Systems Events, “We are delighted to have BK Johannessen as our speaker keynote. As audiences, customers and consumers return to something resembling a normal life, We are seeing a huge demand for content for digital signage, live events, videowalls, art and advertising and virtual and virtual reality experiences. The work of creators using Unreal Engine around the world is truly extraordinary, and we can't wait to learn more about it. This is an unmissable session in Barcelona”.

BK Johannessen brings a deep understanding of the needs of multimedia content creators, with extensive international experience in the software and media industries.

He has worked with top-level broadcasters on all continents, helping them realize their creative visions to create engaging content. An ISE 2023, Johannessen will highlight the importance of content creation in the systems integration ecosystem.

Developed by Epic Games, Unreal Engine is an advanced tool 3D creation in real time used for game development, creating television and film content, live event production, architectural and automotive visualization, training and simulation, among other applications.