Madled will shine this Christmas in Madrid with its 3D content
A new digital canvas has been installed in the Plaza de Colón. With its close 30 m2, Madled will offer an immersive experience that will fuse the most cutting-edge technology with creativity.
The agency Think y Led Dream They have installed a new digital canvas, called Madled, that will illuminate the Plaza de Colón this Christmas and in which 3D content will be shown.
Nearly 30 square meters of cube-shaped led screen, create a immersive experience, fusing cutting-edge technology with creativity. It displays contents for this from an artistic perspective where the elements move towards the viewer, bringing excitement and surprise to the passerby.
This screen has a pixel pitch of 4 mm, nearly 1.400.000 of LEDs and a brightness of 6.500 nits, for perfect viewing of content both day and night. Its uniqueness lies, above all, in your screen format 90 degrees (seamless) with a design specially manufactured and customized for this project.
Madled is a project that seeks a new way to promote products, betting on Led structures whose 3D format has already been tested in Barcelona during the presentation of the Xiaomi T12 Pro, in the Diagonal Mar shopping center. (See more details of this project at Digital AV). This creativity has also been brought to Madrid and has been reflected in the campaign “Ourense picks up speed”.
The past 17 November, Madled was inaugurated serving as a support for the Madrid City Council to present the official San Silvestre shirt in 3D thanks to the creativity and production of the Think agency, Led Dream Group, the branded content agency Casanova, Hype y Exterior Plus. Una iniciativa que podrá verse hasta el 31 December.
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