Under Armor Australia's flagship store has enlisted Led Dream for its AV experiences

To offer a new store concept, where design and digital signage initiatives prevail, Led Dream has installed different visual supports based on the screens of Philips.

Under Armour has released a new flagship in Amsterdam with a new store concept of more than 200 square meters, based on design and digital experiences. Located on the corner of Heiligeweg 46 and Singel 435, in the heart of the city has had the collaboration of Led Dream for your audiovisual installations.

This is a new relocation of the former Under Armor store on Kalverstraat and is part of the first phase of expansion within Europe..

The American multinational fashion and sporting goods company has launched a new store concept based on user experience and the use of new technologies., with a strong focus on digital connectivity.

Distributed in two floors of one hundred square meters each, will offer the most complete of the brand, including running collections, training, golf y football. The opening of this new Flagship in Amsterdam marks a milestone for Under Armor, since it is located in the same city as the European headquarters and in the busiest commercial area in the Netherlands.

Immersive space, artistic and digital

To carry out this digitization project, Under Armor headquarters, has had the collaboration of Led Dream, for the creation, design and installation of a digital artistic Led panel, that will also function as a visual and creative digital experience in the store.

He has been in charge of the installation from the conceptualization phase, design and engineering, supply and implementation of different audiovisual technologies for launch, where the Phillips Led Screens.

The idea was to design a creative installation integrated with the space and generating very attractive visual environments for the brand.. For this purpose, a skyline digital composed of 50 Led panels of different sizes and shapes, distributed inside the stairs and integrated into the architecture of the space, covering the entire wall. For this impressive visual and digital zone, Phillips Led screens have been used with a pitch of 2,4 mm.

This AV experience, is complemented by the installation of a digital showcase composed of a 1.7 LED screen×1,75 metros. For this project a Philips solution has been used. 2,4 mm, and its main function will be to provide digital and informative support for new product launches., where the user's shopping experience will be enhanced and access to the store will be made more dynamic with interactive content and brand messages.

In addition to these main elements, on the second floor of the building in the area of FootWear, has been complemented re-styling with the installation of a Phillips monitor 75 inches with professional Ultra HD resolution, with an elegant design, that emit sharp, high-quality images from any angle.