Daktronics and Elan Media partner to deploy OOH Led screens in Qatar

Next to Elan Media, Daktronics has designed, manufactured and installed 38 Out of Home digital LED screens (OOH) Located in some of the busiest areas of the city of Doha.

These screens were essential to support the dozens of advertisers and sponsors during the World Cup in Qatar, thus capturing the attention of millions of visitors..

Bill Fordyce, Elan Media COO, comments that “these screens offer exceptionally sharp images, but fluid, with millions of colors that provide optimal vitality to the creativity of brands and their messages. This has allowed us to once again demonstrate our leading ability in delivering extremely impactful media to advertisers in highly strategic locations.”.

In total, about thirty screens have been installed Boulevard Totem that have a distance between pixels of 3,9 millimeters and measure 1,75 meters high by 1,25 wide.

The remaining eight screens with a pixel pitch of 10 mm. son: two screens Gateway Totem of 8,96 meters high by 5,12 metros; The View in Al Manaseer, of 7,04 meters high by 14,08 meters wide; The Wing at the Equestrian Club, of 4,8 meters high by 19,84 meters wide; two screens of Bawabat Al Waab in Al Bustan, of 4,8 meters high by 9,92 meters wide; The Crown on Al Waab Street, of 8,64 m high by 5,76 m wide; y, finally, another Al Masa window in front of the Villaggio shopping centre, also of 8,64 meters high by 5,67 wide.

Ahmad Dahmash, director regional de Daktronics, points out that “building community and uniting people with coherent messages and advertising is what we are achieving with these Led screens recently installed in Doha. “Elan Media has been a fantastic partner in supplying these displays and we are excited to continue our partnership as we bring beauty and elegance to OOH messaging in Qatar.”.

This project with Elan Media comes in addition to another recent one in the Place Vendome shopping center, also located in Doha. See more at DAV)