Interactivity and commitment mark the participation of nsign.tv in ISE

The Spanish digital signage company nsign.tv has shown the contest professionals, with solutions and live demos of your platform, how this environment evolves towards greater interactivity and personalization with clients and consumers.

With two demonstration areas at its stand of its digital signage platform, nsign.tv has successfully completed its participation in the edition 2023 of WHEREAS, during which it has shown several new features so that professionals know how digital signage is evolving towards digital experience solutions that allow greater interactivity and engagement with the audience.

With this value proposition, nsign.tv configured its space in four different areas, like that of usability, in which its platform worked with screens from different manufacturers, as I'm not, Samsung, LG, PPDS – Philips Professional Display, Vestel, as well as with an LED with an external player synchronizing content and acting as a video wall.

In another area, the nsign.tv platform showed its interactivity through IOT/RFID solutions, NFC, QR, presence sensor and more, and Lift applications&Learn and product comparisons.

“In this section we show content interactions, depending on the type of audience, through facial recognition systems integrated with nsign.tv”, explain Albert Baranera, managing director of the company.

Considering that customers and brands increasingly need data-driven solutions to analyze the impact of their digital assets, The nsign.tv platform processed different data connected to cameras to see audience analytics, content broadcast data or connectivity with POS systems.

In this area dedicated to analytics, The company has also filed a new connectivity module from nsign.tv with the tool Power Bi de Microsoft.

Finally, dynamic content (applets) populated the dedicated areas of the nsign.tv space in ISE to show the versatility that offer the HTML5 applications, with content that offers a multitude of possibilities to make it dynamic and update it automatically.

In this sense, nsign.tv presented professionals with several solutions Dynamic pricing for different verticals, in addition to the possibility of interacting through a touch kiosk.