Tbd Castellana: new DOOH circuit in the financial district of Madrid

Made up of nineteen digital screens, distributed in five high-traffic locations in Madrid, Tbd Castellana is the new DOOH circuit that has been launched Tb Media Consulting y Bidiscount, with metric technology Inspide.

under the brand Tbd Castellana, the specialist in the marketing of digital advertising spaces Tb Media Consulting and the provider of large format digital media Bidiscount have launched this DOOH commercial digital circuit, which covers five strategic high-traffic areas in the financial district of Madrid, with an important commercial and business activity, as well as gastronomic and hotel.

Specifically, this new DOOH circuit, composed of nineteen screens, It is located in the locations of the Plaza Castilla interchange, Cuzco, Concha Espina – Bernabéu, CC Moda Shopping – Azca and the confluence of José Abascal with Paseo de la Castellana.

Digital screens use Portall technology (phygital intelligence), developed by specialist Inspide, thanks to which metrics can be made, know the consumer behavior and interaction with the campaigns offered on these DOOH supports, which the company estimates at almost ten million impacts for the new circuit.

Through the data geointelligence, Portall technology offers detailed information that allows you to understand the patterns of human behavior, of the consumer, in real time, both in the physical and digital universe, to launch new ideas and actions in campaigns.