“INFiLED offers a complete portfolio in XR and Led production”, Alex Thomas

How do you sales manager Spain in INFiLED, Alex Tomàs highlights the personalized attention that the company offers in its Barcelona showroom, which has been a perfect complement during his participation in WHEREAS 2023, with next-generation solutions for virtual production XR and new Led screens as the protagonists of its innovation.

With more than ten visual installations in its space, the participation of INFiLED in WHEREAS 2023 It has not only been marked by a broad proposal of innovation in LED display, but because it is a very special meeting for the company, as pointed out Alex Thomas, “since we have finally been able to gather all the company's staff at our stand, that could have come from both China and the United States, and in this way we can better serve all our clients”.

The manufacturer has shown at the event its range of Led screens designed for virtual production realization, both broadcast and film and TV, with backstage background setups, floor and ceiling, “that have specific characteristics so that they do not cause any type of problem when captured by any type of camera”, underlines Tomás.

For this reason, In the contest the company created a studio xr (3x3x3 meters) so that professionals could see real time demonstrations of advanced virtual production solutions, composed of a INFiLED virtual background, with pixel pitch 2,6 mm, and a virtual floor of 3,9 mm, in which to experiment and learn about the filming and broadcasting capabilities offered.

Another of the most requested proposals on their stand, as the director of this company explains, “they are ours Transparent Led visual solutions, both for fixed installation and for the rental market, that the market is demanding a lot from us”.

Precisely for the rental environment, INFiLED highlights the gama Titan-X, a Led solution up to 70% of transparency, that has a pixel pitch 8,3 mm and allows stack cabinets up 28 metros (with 1.20 panels×1,20 metros), “with a built-in structure that offers the possibility of climbing it in case some type of maintenance needs to be done”.

Each cabinet offers high load capacity and advanced overall stability thanks to its exclusive triangular rear reinforcement system, “foldable against strong wind in outdoor events, while the screen can reach a height of until 24 metros”, points out Alex Tòmas.

Another product that has had great success in the contest has been the serieX2, “made up of articulated and flexible cabinets INFiLED X2.9, allowing you to create concave curves, convex, arcs or even keep the screen in the standard flat position”.

Brand strategy

During ISE 2023, one of the company's objectives has focused on presenting its brand positioning strategy, with a new approach to connect with customers around the world. In this, the exhibition hall that INFiLED has in Barcelona (more data in Digital AV), where networking activity continued when the fair closed its doors.

This is how Tomàs explains it: “in addition to serving the clients and professionals who visit us at ISE 2023, We offer you our permanent showroom, located in the center of Barcelona, where INFiLED can provide you with a personalized attention y accompany them in their projects, whether they are fixed installation or rental, since we put our entire portfolio of products and solutions at his disposal".