Puma Singapore's flagship store bases its digital signage on Lumos screens

A Lumos 'See-Thru screen has been installed on the façade of this store’ of Esprit Digital of 38 square meters, which is complemented by a double-sided indoor Led mesh of 16 m2 and another 7,6, located behind the customer service desks.

On the most commercial street in Singapore, Orchard Road, is the flagship of the retail chain PUMA, which presents itself as the largest store in all of Southeast Asia. To enhance its image and reflect the essence of the brand, a digital signage infrastructure based on screens has been installed. Led Lumos by Esprit Digital.

PUMA is the latest in a growing list of globally recognized retail brands that have chosen Lumos for their display stands. Among them are Adidas, Armani, Harvey Nichols, Ralph Lauren y Westfield. Esprit Digital and the Singapore integrator have worked together for this project. Pave System.

“As part of the overall project, we decided to make digital signage an integral part of our marketing strategy, not only to communicate with customers and improve their in-store experience, but also to attract passersby. Led Lumos are delivered at all levels: “They can be updated in real time and create a real environment”, comments Colette Hilton, PUMA UK/IE Head of Retail.

As James Wilder explains, Esprit Digital Sales Director, The immersive experience begins before the customer even enters the store “with enormous pantalla Led Lumos ‘See-Thru’ of 19×2 meters and 5.500 nit. This integrates perfectly into the architecture of the building and captures the attention of the passer-by from the other side of the street., encouraging them to cross and explore the wonderful world of PUMA”.

El Led ‘See-Thru’ Lumos is an ideal solution when you need a digital screen on a façade. It is transparent, allows light to enter the store and displays high resolution images.

When entering the store, Customers are transported into the latest digital age with an eye-catching 4-sided double-sided indoor Led mesh×4 metros, which comes to life thanks to the large screen located on the rear wall: a 4 screen×1,9 metros, located just behind. Customer service counters and a pillar of Led display 3 sides and a surface of 2×1 meters located in front, create a great visual impact.