Moment Factory recreates the magic of Disney at the Grand Magic hotel

Thanks to the creative direction of Moment Factory, Guests of this Paris hotel can enjoy a large multimedia lobby that surrounds them in a magical and surprising setting., configured with 120 screens of Samsung, speakers Frenetic and lighting Chauvet Professional.

Very close to Disneyland Paris, the hotel Grand Magic has wanted to live up to the fantasy, the magic, animation and adventure with the creation of a lobby inspired by all these elements that characterize the theme park and offer its guests a unique multimedia and immersive experience.

Grand Magic Hotel is the culmination of more than two years of collaboration among the creative specialist in multimedia entertainment solutions Moment Factory y Schroders, investment management company and owner of this four-star establishment and 396 rooms, with the aim of generating a differential multimedia environment for its guests.

In order to create this dynamic and immersive environment, The Canadian company Moment Factory has been in charge of integrating the interior design, lighting, visual technology and digital content in hotel lobby.

The Grand Magic hotel experience begins the moment guests pass through its revolving door and enter an environment filled with architectural effects., illusions and moments of spectacle that materialize in The Grand Hall (the great hall), a meeting place, by way of interactive themed attraction, that evolves throughout the day and reaches its most magical moment at nightfall.

The so-called The Grand Hall, full of columns, stars in this immersive multimedia experience, transforming this space into four unique environments, depending on the time of day, for guests to explore and enjoy: a living garden landscape; an enchanted forest at nightfall; a majestic underwater world and an ethereal wonderland above the clouds.

Thanks to the creative direction of Moment Factory, Guests and visitors can enjoy a large lobby that surrounds them in surprising scenery, designed by Tétris Design & Build and decorated by House Number 20, around animations, lighting and music in every column and arch.

The multimedia architecture consists of 120 55” LCD screens with LED lighting Samsung and eight of 85”, that synchronize with two HD video projectors and 110 altavoces Frenetik y 148 RGBW luminaires of Chauvet Professional.

“Schroders' commitment gave us the opportunity to reimagine the hotel experience by leveraging our experience with themed attractions,” he explains. Thomas Painting, creative director of Moment Factory-. Through multimedia scenography, “We take visitors of all ages on an immersive journey”.

Schroders emphasizes that with this multimedia transformation in the hotel they have managed to create a space where family and friends can meet and enjoy magical moments..