Sports Direct power with 181 m2 of Led screens in your Manchester store

The AV specialist inurface media has deployed in this establishment 104 screens, LCD y Led, from different manufacturers, as well as 181 m2 de Led, interactive tablets, projectors and interactive jump booths, among other proposals.

Considered its flagship store in the English city of Manchester, the new establishment of the sportswear chain Sports Direct It has five floors where buyers can find a variety of items, with a differential proposal thanks to the installation of innovative AV solutions and interactive technology.

A transformation project in the retail sector carried out by the English specialist inurface media, which has worked with leading digital display brands to create an inspiring shopping experience.

The Manchester store has 104 screens large format individual, 29 with LCD technology y 68 LED, including the largest fixed indoor display inside a retail store ever installed in retail in this city.

Besides, have been deployed 181 m2 de Led throughout the establishment, which as they point out from inurface media “is almost enough to fill a complete individual tennis court”, as well as five interactive tablets, two projectors and interactive jump booths.

Screens appear in a combination of formats, from large-scale video walls to LED and touch tickers, as well as interactive gamified, along with digital mirrors for selfies and boomerang to encourage interaction between customer and brand.

The most dazzling digital piece is located in the atrium, which spans three levels of the store and represents only 65 m2 of total LED displayed. As customers travel from one level to another, They are surrounded by screens 360º LED, wrapped around the balcony of each floor, from the bottom to the top.

For this solution, inurface media uses a computer AVoIP, which means that the content of all 360º screens can be fully synchronized and display the same content at all levels.

And COB LED arc 22,5 m2 welcomes shoppers as they enter the store, that are complemented by strips and LED tickers. In total, The installed LED systems offer a striking visual experience of 35.841 pixels.

The entire visual system is controlled and managed by the CMS of Scala. The content of the screens changes continuously and can be easily updated based on new campaigns, products and demand in each area.

The goal of this visual transformation “is to engage and inspire consumers.”, creating a retail experience like no other in Manchester - the company assures -. We have worked directly in collaboration with design agencies The One Off y EB Designs, as well as with important sports and lifestyle brands to provide a unique combination of AV solutions”.

Technological infrastructure

To help Sports Direct continue to understand its consumers, inurface media has deployed a powerful technological infrastructure, como la ya montada en las tiendas de esta cadena en Oxford Street y en Birmingham New Street.

El software analítico inteligente garantiza el funcionamiento fluido de la operativa del establecimiento. Thanks to it, el equipo de Sports Direct, tanto en la tienda como en la oficina central, puede actuar sobre la información recopilada y realizar actualizaciones en tiempo real en las pantallas, editar el contenido según la demanda y, in this way, promover que las visitas se conviertan en ventas.

Las imágenes se pueden cambiar instantáneamente en las pantallas inteligentes en función de las reacciones del espectador. He mapeo de calor también se puede analizar a través del sistema de cámara en la tienda, which allows continuous monitoring and the possibility of making modifications to make the most of the available space.

understand the customer flow, dwell time and metrics, like age, gender and mood, It is key to planning this innovative store and obtaining detailed information about customer habits to offer them a more personalized proposal..

Interactive jump cabin

Another of the innovative proposals are two interactive installations: a jump cabin (jump booth) and a timer (hang touch) that consumers can enjoy during their journey through the store, and what has created We Are Xi, inurface media sister company.

Custom created, The interactive jumping booth will play with the sports competitiveness of the users and measure how much they can jump using the body recognition technology. After that, A slow-motion playback is shown so that participants can consolidate their positions on a leaderboard and take away the content with the height they have achieved.

Another proposal is a customized unit that captures how long customers can wait and is displayed on some screens in which a countdown timer, with personal score and a leaderboard for everyone to see.

“This is the third flagship installation we have completed for Sports Direct and, just like the others, “It has been equally challenging and exciting,” says Jose Bunce, Founder and CEO of Inurface Media. Our goal has been to create a bespoke facility that maximizes the power of technology to deliver the best customer experience and, at the same time, “make Sports Direct stand out from all the other retailers in town”.