Grand Central Madison boosts the experience with two hundred LCD and dvLed screens

This great digital visualization project, with systems LG, to be seen, DigiLed in different formats, settings and resolution, They guarantee not only information at all times to passengers who use the trains, but rather it offers them an artistic and impressive means so that their experience in the terminal is much better..

After years of planning and construction, the new terminal MTA East Side Long Island Rail Road, that connects New York to the Grand Central Madison, has become a benchmark not only for offering its passengers a fast and modern means of transportation, with new hallways and lobbies decorated in marble and tiles, but for offering a spectacular andDigital experience integrated into your design.

This is what he points out Catherine Rinaldi, interim president of Long Island Rail Road and Metro-North Railroad, “The opening of the spectacular new LIRR terminal at Grand Central Madison has transformed regional rail transportation, creating new connectivity and significantly improving the customer experience for customers traveling to the East Side of Manhattan. Clear digital signage, “Bright and well located throughout the terminal is a key element of that experience and has proven to be a great help in helping them with orientation and travel planning.”.

In total, The new terminal has more than two hundred digital screens, both LCD and dvLED, installed in a variety of formats and display configurations, that provide customer insights and engagement, In addition to generating income through DOOH advertising.

A huge and ambitious project in which screens and digital canvases of LG, DigiLed and Videri, composed of the North American specialist ANC and the collaboration of Applied Design.

The digital display journey at Grand Central Madison begins almost as soon as customers pass through the entrance walking through what the MTA calls the Cultural corridor. Ocho Full HD advertising screens of being seen, 65” ON.6XT model and mounted on columns, welcome passengers, and show a combination of advertising, LIRR and customer generated content, the so-called MTAScapes, with images taken around the railway.

The content is sent to these visual systems through the CMS of OutFront Media, which is integrated with that of MTA, to ensure synchronized playback with each of the screens, individually addressed.

“Our Live Boards in Grand Central Madison, and throughout the MTA, provide vital information for passenger trips, in addition to entertaining and informing them with advertising and timely content”, assures Jason Kuperman, director of product experience at OutFront Media.

In addition to these eight screens, there are five more located in the Customer information centers (CIC) from MTA, distributed throughout the terminal. It is about modelos ON.5XT of being seen, in formats of 49 y 65”, deployed in two units mounted in a vertical position.

“Our clients ask us about the implementation in Grand Central Madison because it is very spectacular,” he says. Rolf Carlson, vp. senior and sales director of Videri-. “We are proud of this deployment and see it as a living testament to our commitment to innovation and a representation of our visual engineering capabilities.”.

As passengers continue toward the Madison Concourse they encounter a series of five backlit 'light boxes' large format led, double-sided and personalized. Although they are not digital, these awesome units, mounted on pedestals of 75×100 inches show images of rotating exhibits what does MTA Arts & Design, specialist in visual and performing arts of public transport, to promote the work of contemporary artists and photographers.

Digital customer information experience continues as passengers proceed to the terminal through Madison Concourse. At crucial points along this route, information screens about train schedules and departures are displayed in real time..

These are LCD screens from the manufacturer LG, in format of 49” and mounted vertically in three panel arrays. Seven independent connection boards, Composed of two 49” TFT LCD screens provide track information for upcoming trains showing the destination, departure time and route assignment.

Along Madison Concourse, Customers can also check train information on the calls Alpha Boards, composed of five 49” TFT LCD screens also mounted vertically, which also show service alerts, guidance and other MTA content.

Interactive LIRR Map

Located in the center of the main concourse is a stunning dynamic digital map designed by Applied Design, composed of eleven panels of 9 meters wide with screens OutFront View of 65”. Eight of them show the entire map of the Long Island rail system in real time, with each branch, track scheme, las 150 stations that make it up, etc.

“The first goal was to create a dynamic map that integrated real-time data and technology into something that represented the entire LIRR system,” he explains. Brad Scott, founder and CEO of Applied Design-. In second place, we wanted people to know about the different attractions on Long Island. “The ultimate goal was to showcase the breadth of the LIRR system so people would see the expansion and richness of what they already have available from Grand Central.”.

But the terminal's digital display highlight is located at the north end of the entrance concourse, with the creation of a large digital canvas five grand dvLed panels composed of ANC, that does not go unnoticed by passengers.

For your creation, ANC worked with the manufacturer digiLed and selected a panel with pixel pitch 2,6 mm, of 9.5×2,25 meters each, used to impactfully showcase MTA Arts' digital art program & Design.

Yaling Chen, deputy director of MTA Arts and Design, explains that “digital art viewed from a multitude of audiovisual screens creates a immersive experience and engages audiences with stunning visual moments. “This monumental digital canvas in Grand Central Madison will become an ever-changing portal to offer travelers a journey of imagination and art.”.

LiveSync, ANC's proprietary content management system, is responsible for managing the different programming 24/7 displayed on screens, “which allows you to have synchronized control over unlimited virtual pixels, creating unique digital canvases in even the most complex public transport hubs, like Grand Central Madison, Penn Station, etc. -emphasize Kirsten Savage, ANC Senior Director.

The project continues on the escalators that take travelers from Madison Concurse to the Mezzanine level of the terminal. In this lower concourse there are eight separate areas in which passengers congregate before heading to one of the four upper or four lower track platforms..

In each waiting area, the MTA has installed two videowall Alpha Board, in which passengers look up the assignments for each track before moving to the different train platforms. Added to this are the 32 32” TFT screens of LG distributed throughout these areas to display information about the departure and stop of the train so that passengers take the correct one.

Besides, and if for some reason a passenger does not see all those screens, sixty pieces of equipment have been installed 21.5” horizontal LCDs along each platform, four per cabinet, that show the time, the specific train, departure time and stop information.