Panasonic and Adeal Systems plan to transform the retail sector with AI

The association of Panasonic with retail data analyst Adeal Systems provides a new service, based on generative artificial intelligence, for digital signage, displayed in your Customer Experience Center (CXC).

The new solution Panasonic Connect Europe is destined to transform retail by personalizing advertising for customers, with a chatbot based on generative artificial intelligence, while shopping.

Businesses can now sAutomatically track buyer demographics, combine this information with purchasing preferences and additional information such as weather or local events, as well as instantly customize advertising on store displays.

Panasonic has joined Adeal Systems to integrate the CUSAAS personal purchasing assistant (Customer segmentation as-a-service) of the latter, powered by artificial intelligence, with his display and camera solutions for the retail sector to offer a differential shopping experience.

This new solution, presented in the Customer Experience Center (CXC) de Panasonic in Munich (Germany), consists of a intelligent guidance system that allows sellers to bring the online experience to the store, as well as create an omnichannel strategy, using real-time data to make recommendations smart and personalize interactions with users.

How do you explain Jens-Michael Pohl, sales engineering manager de Panasonic Connect Europe, “is an innovative solution that relates demographic information (never personal data) with preferences and other local data to create a new shopping experience. Today everything is possible thanks to artificial intelligence, and we always recommend human verification for quality control of communications before publishing them, but fundamentally it is an automated system that could use generative AI applications, according to the retailer's choice”.

This technology works with cameras that identify customer demographics. The analysis is sent to the CUSAAS system and complemented with external information to generate possible product proposals.

He chatbot based on generative AI is used to design ads in real time, which are distributed through the application of sFRAMR signage before showing in the pantallas 4K de Panasonic.

Vladimir Rubin, CEO and founder of Adeal Systems, points out that “Panasonic not only has a wide range of cutting-edge technological solutions for the retail sector, but is also a partner with solid experience. This, together with CUSAAS AI, provides sellers with a truly comprehensive solution. With this partnership we provide a tool that Controlledly Integrate AI into Retail Marketing, customer experience and operational processes”.

Jens-Michael Pohl concludes that “traditional sellers are turning to technology to improve the customer experience.”, attract shoppers to the store and remain competitive with retail services e-commerce. Although our own applications allow greater control of prices and stock levels, as well as greater security and interaction in the store, Combined with CUSAAS we can intelligently recommend products to consumers and even go further. I encourage retail companies to check it through our CXC, that reveals its capabilities in a very visual and practical way”.