Signagelive and meldCX offer digital signage based on AI data

The integrated solution Signagelive y meldCX, which can be seen in WHEREAS 2024, provides digital signage content based on artificial intelligence and optimized from anonymous audience analysis, through sensors.

Digital signage network owners have the ability, with this solution Signagelive y meldCX, of measure return on investment and optimize content to ensure optimal impact on the audience.

When combined with a device ChromeOS, Windows Media Player o BrightSign and a compatible camera, This combination leverages advanced vision analytics to improve digital signage results, as well as offer information-based content that is programmed for the preferred target demographic, or scenarios, and default behaviors, such as dwell time or attention.

With the module Content at the Right Opportunity (Coatro) by meldCX, Clients also have the possibility to monitor advertising campaigns, according to target groups of people, as well as perform A/B tests.

Thanks to the integration with the Signagelive platform for data Proof of Play, You can also measure the performance of campaigns at specific times and places, Matching playback analytics with sales reports and other business metrics.

These anonymous data analyzes provide customers with everything they need to create more accurate audience profiles y, next, use this combined solution to automatically activate much more personalized content.

With Signagelive it is possible to use advanced scheduling functionality to precisely select the right time and screen or network of screens to deliver campaigns., and live content can be easily updated in real time, as long as necessary.

The combined solution is designed to have a transformative effect in any sector or application, from retail and hospitality to corporate environments and transportation.

With the inference rules engine Viana by meldCX, AI technology can be used to establish business rules to identify predefined factors, as demographic groupings, behaviors, participation in products and areas, types of vehicles, route profiles and even the items of clothing worn in the camera's field of view, inter alia.

These rules can also be tailored to anonymously identify and programmed to look for multiple scenarios that would feed or trigger content decisions., along with the ability to customize for a specific need, as a waiting threshold that could produce entertainment content or messages.

As pointed out Jason Cremins, CEO de Signagelive, integration with meldCX is the most direct way to leverage vision AI for any digital signage strategy. The introduction of this technology has changed the game, but, until now, Its power has proven difficult and often costly to harness, without clear benefits and return on investment”.

Integration with meldCX removes much of the complexity of adopting AI-powered digital signage, “since it only requires having a compatible player and an AI camera -Cremins points out.. No need for developers, you can apply it to any everyday business scenario, whether to personalize content for different work teams or to increase sales to certain clients”.

Stephen Borg, CEO of meldCX, points out the satisfaction “of bringing this collaboration to the market. Seamless integration allows customers to move from programmed signage to an intelligent framework for communication, the commitment, analysis and optimization across a wide range of use cases, “based on the context of that moment in time and supported by accountability and effectiveness.”.

As this manager adds, “influencing AI-generated content can make real differences in marketing strategies. “It was the missing piece for some time and now we can address that challenge.”.

This new combined solution can be seen in detail, with live demos, at the Signagelive exhibition space in WHEREAS 2024 in Barcelona (pavilion 6 – estand G820).

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