WHEREAS 2024: Sony encourages creative freedom with its new visual solutions

The portfolio of news that Sony are showing in WHEREAS They cover solutions for their main markets, highlighting the space dedicated to companies and businesses. Here, the range of Crystal Led solutions with the CH and BH series, Bravia professional monitors, with the new BZ40L, the TEOS management ecosystem and its latest professional projectors, like the VPL-PHZ61 are the protagonists.

At the ISE fair 2024, Sony Professional Displays & Solutions is presenting its most innovative audiovisual solutions, Created to improve connected experiences and prepare customers for the future. At its stand it is exhibiting its portfolio of products for companies, education, retail sector and virtual production, including the new high performance range Bravia BZ-L and the SRG-A12 and SRG-A40 PTZ cameras, with enhanced AI auto-framing features.

Located in the pavilion 3 (estand 3E300), Sony invites you to view demonstrations of its products and solutions that add significant value and enhance creative freedom in its core markets.. With dedicated areas that simulate each of your main environments, like a QSR (Quick Service Retail) and a virtual production studio, Visitors can also discover the company's commitment to sustainability and the progress it has made towards a better future in the audiovisual sector..

“Our goal is to create and improve connected experiences for everyone, so we are here at the show to demonstrate how Sony can add value, greater efficiency and creativity to any environment, from shopping malls and car showrooms to the hybrid workplace and universities”, explains Rik Willemse, responsable de Sony Professional Displays & Solutions Europa.

Connect employees and employers

The stand has an area dedicated to companies and shops, showcasing the full range of solutions Crystal Led con las series CH y BH, as well as the range of Bravia professional monitors, including the new BZ40L, the TEOS workplace management ecosystem and its latest professional projectors, like him VPL-PHZ61.

The CH series 220 inches and 1,2 mm can be seen installed on the front of the Sony booth to create an immersive color experience, texture and depth, thanks to super-thin, high-efficiency Led technology. An ideal screen for exhibitions, corporate meeting and screening rooms.

You can also see the solution Crystal Led Flux, available exclusively for European markets and debuting at ISE, a solution designed by Sony and produced by Videofonika.

It is a Crystal Led mobile support that transforms any office space into one endowed with creativity and collaboration.. Its design offers great flexibility, allowing easy movement and height adjustment, as well as the storage of all necessary equipment and accessories. Adaptable to a wide range of environments, can be seen in the Corporate area with the BH series Crystal Led luminaire 1,5 mm y 138 inches.

Besides, Sony has announced two new products that are also on display at ISE 2024. Compatible with BH and CH series, the new ones ZRA-T1 and ZRA-R1 fiber optic extenders are the long distance signal transmission solution for Crystal Led allowing a transmission distance of 300 metros.

To enter realistic retail and hospitality environments, the most emblematic Bravia Professional screens are shown, including its premium BZ40L signaling model along with the BZ50L, BZ35L, BZ30L and EZ20L. The demonstrations carried out aim to publicize the intelligent audiovisual functions of these solutions and the intense black anti-glare technology that transforms any space., even in difficult lighting environments.

Educational environment

Sony offers a range of advanced solutions that transform hybrid teaching and learning to make classes more engaging, as well as providing assistance to teachers and inspiring all students.

At its stand at ISE you can see the new SRG-A40 and SRG-A12 cameras working live, with its integrated AI PTZ Auto-framing technology; as well as 4K with panoramic zoom, including the SRG-X400, SRG-X120 y SRGX40UH.

Also on display are licensed high-tech handwriting extraction and enhanced PTZ auto-framing tools as part of their latest solution. Edge Analytics Appliance.

Other equipment that is present at the fair is the VPL-FHZ85 business projector, as well as the MAS-A100 beamforming microphone and the SLS-A1 motorized linear speaker.

Virtual production

In the virtual production area, the new and avant-garde Crystal Led Verona from 220 inches of 1,5 mm y 2,3 mm in full capacity, that simultaneously achieves a deep expression of black and anti-reflective.

This is shown alongside Sony's virtual production portfolio with the Venice 2, BVX-HX300 and Bravia 55 inches (FWD-55A95L), as well as Cinema Line products for filmmakers including the FX3, FX6, FR7 with the latest firmware updates and the LMD-A180 monitor.

Access to the ISE SPECIAL 2024 a Digital AV