Brainstorm joins forces at ISE 2024 with Canon and Alfalite

The real-time graphics company Brainstorm is showing its latest technological developments alongside Alfalite y Canon Europa, and highlighting its solutions for creating AR/XR content for television and film, as well as for advertising, live events, corporate presentations and education.

Brainstorm is present in WHEREAS 2024 sharing space with Alfalite y Canon Europa, in whose stands it is showing both its high-level products and its low-cost solution, demonstrating the flexibility of its product range, capable of both creating impressive VR/AR/XR content, while providing affordable tools for event production, corporate presentations and educational institutions.

Brainstorm y Alfalite (estand 5A170) jointly demonstrate the new ecosystem Edison in one pantalla Led Alfalite VP XR large format series, equipped with ORIM technology.

The Edison ecosystem is an easy-to-use, affordable end-to-end solution designed to create immersive presentations and spectacular videos live or online.. Allows you to include presenters embedded in 3D virtual environments and augmented reality objects. The user improves the narrative of their communication by using real-time graphics and other visual elements while including themselves in the scene. The presenter or presenters appear in a photorealistic virtual environment and deliver their presentation using a clicker or other type of remote control.

The Edison ecosystem includes customizable capture environments and apps like Edison eDesk y EdisonGO, a simple and powerful creation solution like Edison PRO, that supports control devices (Stream Deck) and free apps like Edison OnDemand to take advantage of Edison PRO tools.

Edison eDesk includes a portable chroma set and a desk with workstation, camera and lights, making it a self-sufficient and ready-to-use comprehensive solution. And if the user prefers to make totally realistic augmented reality presentations, EdisonGO app uses an iPad Pro to provide video tracking information to Edison PRO, that can insert augmented reality objects of any type into context.

For your part, Edison OnDemand is a free application that runs in a web browser to instantly create a presentation by simply connecting to the Edison PRO remotely to create and run the presentation.

Cooperation with Canon

Brainstorm and Canon Europe are showing at stand 3B300 the advantages offered by virtual production high level using innovative Canon camera and lens technology.

Your new camera CR-N700 4K PTZ is used in the XR/VP workflow to capture the visual effects shown on the Led screen, real-time renderings with the latest version of Brainstorm InfinitySet, which provides new functions specially developed for advanced and immersive virtual production XR, including character teleportation and in-context AR. With its integration with Unreal Engine, InfinitySet is ideal for television, cine, events and any other content creation needs.

Brainstorm also shows the professional result that can be obtained using Edison with the new EOS R8 camera mirrorless full-frame de Canon.

“Brainstorm is proud to collaborate with Alfalite and Canon at ISE 2024, demonstrating the endless benefits our AR/XR content creation technologies provide, not only for television and cinema, but also for advertising, live events, corporate presentations or education”, says Miguel Churruca, Marketing and Communication Director at Brainstorm.