ISE details the facts and figures of its successful twentieth edition

The organization of WHEREAS has shared the latest data of its edition 2024, held less than a month ago in Barcelona and which marked its twenty years of activity, in which all expectations have been exceeded.

With a record attendance 73.891 assistants checked from 162 countries, WHEREAS 2024 consolidated its position as “the premier destination for industry professionals seeking cutting-edge technologies, “unprecedented training and networking opportunities”, they point out from the organization of the contest.

The bustling fairgrounds of Barcelona Gran Via Fair, with the largest number of exhibitors registered to date in the contest (1.408), and the large exhibition area (82.000 m2 grandchildren) have provided a vibrant backdrop for the exchange of ideas and the presentation of innovative solutions, that are collected in this report.

Attendance and demographic data

• Among all groups of attendees, 24.815 personas (33,6%) visited ISE for the first time, with a 46,92% coming from Spain.
• The total number of visits throughout the four days of the event was 172.627, with an average of 2,2 days of stay at ISE 2024 by the attendees.
• Tuesday's daily visits, Wednesday, Thursday and Friday reached record numbers for each of those days so far at this fair.
• More than 80% of attendees came from the commercial sector, with a significant presence also of the residential environment.
• Attendees covered a wide range of jobs, of which a considerable part were general directors, high-level executives and positions of responsibility.
• Four out of five visitors declared they made the final purchase decision, having influenced it or recommending it.
• The gender diversity of attendees continued to increase: he 16,6% She identified herself as a woman and 1,9% as non-binary or preferred not to specify.

Global reach and influence

• Assistants 162 countries were represented at ISE 2024, with significant increases in important AV market territories such as Germany, Belgium, Poland and China.
• More than 90% of the total attendees came from the thirty countries most represented at the event.

Focus on the end user and the AV channel

• He 30% of ISE attendees 2024 declared end user, and almost the 60% attended for the first time. End users mainly focused on sectors such as auditoriums, theaters and leisure spaces; audio and video production rooms for broadcasting; corporate offices and collaboration spaces, classrooms or learning environments, and stadiums or sports venues.
• The attendees of the AV channel - who represented the 70% of all visitors to ISE 2024, of which the 43% came for the first time- were heavily involved in AV integration and installation; distribution and resale; IT integration and installation; AV manufacturing; rent, staging and live events, as well as meeting planning.

Educational Highlights and Speakers

• A total of 363 speakers have participated in the conference program, ISE presentations and round tables 2024.
• The conference program, produced by Avixa and Cedia, covered the main vertical markets served by the AV sector, as content production and distribution; control rooms; digital signage; live events; smart buildings and smart home technology.
• Sharmeen Obaid-Chinoy's presentations, director and winner of several Academy Awards, and digital artists Jeroen van der Most and Sofía Crespo contributed valuable ideas about the transformative power of storytelling, creative artificial intelligence and projection mapping.

Media coverage

• A total of 634 representatives of international media 36 countries covered the event.
• In the three-week period between 24 of January and 9 February, WHEREAS 2024 was subject to 13.658 online editorial articles, 1.880 of which were created by the media partners of the contest (between them, Digital AV Magazine).
• In the same period, ISE coverage 2024 by top-level media (national newspapers and economic media) included 612 online editorial articles, 79 printed articles, 70 radio reports and 53 television.
• During ISE week 2024 were sent 4.707 messages using the hashtag #ISE2024 in X (before Twitter), with a total of 867.455 impressions and a potential reach of 10,94 million.

As pointed out by the organization, “as the sector reflects on the success of ISE 2024, Excitement grows for the future of systems integration and proAV, innovation driven, collaboration and shared commitment to pushing boundaries and improving user experiences.”.

In the next edition of ISE, scheduled of the 4 al 7 February 2025 in Barcelona, Industry professionals “can look forward to another unprecedented experience that celebrates the industry's achievements and sets the course for its continued growth and evolution.”.

WHEREAS 2025 It is already shaping up to be an even bigger event than this year's., in which its twentieth call was held and which has broken all the records in its history, with a increase of more than 10% in the number of exhibitors, who have rebooked stands compared to the previous year (more details in Digital AV).

The high demand for exhibition space has led the ISE organization to expand availability by pavilion opening 8.1, enhancing opportunities to showcase innovation and commitment. There is still space available, and the reservation process opens to new exhibitors 1 March 2024.