d&b group opens innovative experience center with immersive technology in London

Located in the London Science Museum, the ITEC of d&b group offers access to a whole range of advanced technologies, installed in five studio environments that allow us to know and shape the future of shows.

d&b group has announced the opening, next April, by one experience center with immersive technology (ITEC), whose headquarters are located in the London Science Museum, famous for hosting all types of arts and being the capital of creativity.

The investment and commitment of d&b in an artistic point in the center of this city offers the industry access to a whole range of advanced technologies, installed in five study environments that allow us to know, inspire and shape the future of entertainment and, at the same time, add depth to your educational programs, technology demonstrations and customer presentations.

“These new facilities are at the service of the company's vision of the future regarding immersive experiences,” he explains. Amnon Harman, CEO of d&b group. “They offer the opportunity to experience a complete sensory interaction through sound, video, lighting and multimedia technologies, of an experience that encompasses spatial audio, virtual production, virtual reality and extended reality. This place is going to become a crucible to generate ideas, collaborations and innovation”.

This multifaceted venue features several individual spaces, including a sound laboratory & Vision, equipped with a complete system d&b Soundscape and visually enhanced with projection mapping and a system SmartStage Hybrid.

The brand's interactive space and presentation and programming studio will reveal the potential of these technologies when working in private and family environments.. Besides, has an R&D laboratory, a production control room and several other rooms that offer a mix of discovery, exposure and relaxation. It also includes a specific area for meetings and client interaction..

“This new initiative is going to be an exciting destination for many of our international clients., from the great creatives to the leaders of the sector and our partners and integrators”, adds Amnon Harman. “It has been designed so that everyone can fully immerse themselves in the creative possibilities of sound and to generate collaborations for future projects. All presented against the backdrop of the iconic London Science Museum..