PPDS promotes the collaboration of the Oracle Red Bull Racing team with Philips screens

The installation of thirteen interactive screens PPDS-Philips Professional Displays in the offices of the marketing team Oracle Red Bull Racing in the United Kingdom it has promoted collaborative work of all the departments involved.

With the aim of improve collaboration and creative ability from the global marketing team (MK7) of Oracle Red Bull Racing (ORBR), the multinational PPDS was selected to supply, as the exclusive global supplier of Philips Professional Displays, pass interactive screens with Android and Windows, that have been installed in the offices located in the English city of Milton Keynes.

This project responds to the positive evolution of the PPDS association with the team of the Formula World Championship 1, of which it has been an official supplier since 2022. As this company points out, “este nuevo y emocionante proyecto continúa el enfoque implacable de Oracle Red Bull Racing en liderar, both on and off the track, following its internal motto: win and do it differently”.

In recent years, Oracle Red Bull Racing's creative marketing team has expanded, with intense activity to boost the brand on all possible channels, among which its partner program stands out, the website for fans Paddock and its growing presence on social networks, con 4,5 million followers on X and 11,6 millions on Instagram, among others.

In the dizzying world of F1, staying still is not an option, and teamwork is essential. After analyzing the needs, current and future, from the ORBR marketing team, It was decided to install ten screens Philips Collaboration C-Line, in sizes 65” y 86”, Windows based (serie 8000) y Android (serie 6000).

With the aim of promoting collaboration, These equipment have been located in the management offices, the marketing team's meeting rooms and shared spaces, like the so-called Break Out Zone y Energy lounge.

Philips Collaboration C-Line displays have quickly become an essential tool in the work of the marketing team, transforming each space into a hive of activity and productivity, as their own users assure.

Among other advantages, offer sharing features advanced wireless features, with up to 64 devices on your computer simultaneously connected to the screen, and the ability to quickly change content between in-room and remote participants, encouraging collaboration and the exchange of ideas.

Combining the multi-touch technology with whiteboard mode of Philips Collaboration displays, Users can write and draw directly on it, with almost zero latency, both by hand and with specific markers, Streamed to all connected devices for easy file sharing.

High impact performance

As a complement to Philips Collaboration displays, Two large format computers have also been installed Philips Signage Serie 4000 D-Line, with a size de 98”, next to each other in the area Paddock from the marketing team, which has grandstand seating, as well as a 86” model in the Oracle Suite.

Each of the screens in the series 4000 Philips D-Line is used for multiple applications, including the Live coverage of on-track action and other events associates; delivering important team news, results and other ORBR promotional content.

Philips Signage 4000 D-Line, one of the Android SoC screens most flexible and versatile PPDS to date, ensures that all content is transmitted with power and precision, complying at all times with the specific color and contrast guidelines for ORBR.

For maximum versatility, The team also benefits from the QuadViewer function from the series 4000 the Philips, what transforms individual screens into video walls 2×2 with an elegant frame and no interior bezels.

The marketing team can Connect and play content from up to four independent sources simultaneously on the same screen, which is a great solution when multiple fonts need to be visible, such as in the broadcast of the qualifying sessions or the race itself.

To Olly Hughes, director de marketing de Oracle Red Bull Racing, “bring together marketing teams, Working on content collaboratively and viewing it with sharp, eye-catching contrast on quality screens is really important.. These professional Philips devices are game-changers and are the perfect solution for our marketing office environment.”.

In this line, Tim de Ruiter, PPDS business development director, He adds that “in the dizzying world of F1, teamwork has no substitute. The technology, whether to build vehicles or to create inspiring and highly innovative marketing campaigns, plays a crucial role in achieving goals. After meeting with the ORBR marketing team, It became clear that the most important thing was to unite all the teams in this busy department and provide them with the tools necessary to collaborate on projects., share ideas and, above all, celebrate your successes.