Omdia places Samsung at the head of the global digital signage market

For the fifteenth consecutive year, Samsung Electronics leads the global digital signage market, according to Omdia, with a market share of 33% and the sale of more than two million units.

The market research company Omdia situate a Samsung Electronics, by market share and sales in the fourth quarter of 2023, at the head of the global digital signage market, company that brands its 15th consecutive year in this position.

“Achieving first place in the global visual signage market for fifteen consecutive years reflects our commitment to innovation and ability to adapt to the evolution of market conditions and the needs of our clients”, has pointed out Hoon Chung, vp. Visual Display Business Executive at Samsung Electronics.

In this trajectory, The company is regularly introducing differentiated digital signage products that respond to the diverse needs of the business environment..

Among them stands out The Wall, the first modular screen with microLed technology, what . allows customers to adjust the size, the proportion and shape depending on your preferences and uses.

Samsung Electronics has also introduced the smart signage, providing an immersive feeling thanks to its ultra-thin profile and uniform bezel design, as well as the range of outdoor screens, adapted to its application in sports environments, flagship facilities and electric vehicle charging stations and provide clear visibility in adverse weather conditions.

The electronic whiteboard is added to this proposal Interactive Display, optimized for the educational market that puts training tools within the reach of educators and students.

The expansion of The Wall range “is a clear example of Samsung's innovations and cutting-edge technology.”. Products like The Wall All-in-One y The Wall for Virtual Production were chosen by customers for their exceptional comfort and unique types of use, and also selected by luxury hotels”, they explain from the company.

The recent presentation of the platform Samsung Visual eXperience Transformation (VXT) in WHEREAS 2024 (all the details in Digital AV) demonstrates this manufacturer's commitment to innovation in screens.

This cloud-native platform combines content and remote signage operations on a single secure platform. Offers services and solutions that go beyond hardware, while ensuring seamless operation and management for users.

According to Omdia data, the digital signage sector will have rapid growth, with an expected annual increase of 8% which will lead to a projected market size of 24.600 millions of dollars in 2027.