MCR opens the doors of its showroom for the integration channel

Dynamic, interactive and equipped with the latest technology from the brands it distributes, the new showroom that the wholesaler MCR has inaugurated in Madrid is an open space for its channel, made up of about 4.000 figures, can define and create their projects in different business verticals.

Around 876 m2 configure the so-called showroom space which has just opened the technological wholesaler MCR with manufacturers, partners and clients, and that they have presented their CEO in detail to the media, Pedro Quiroga, y Enrique Hernandez, managing director of the division MCRPro.

Two elements differentiate this MCR initiative: it is a space designed by and for system integrators “they feel at home when developing their projects” and it is an environment “dynamic, interactive and evolutionary”, en el que la tecnología de los fabricantes y marcas que MCR representa estará continuamente a la vanguardia para su aplicación práctica y, obviously, generar negocio.

La configuración del showroom space de MCR se realiza en torno a las últimas novedades profesionales en hardware, software and services in audiovisual, digital signage, seguridad e infraestructura de red de las marcas que distribuye, integradas en torno a los principales verticales de negocio: corporate, education, retail, horeca, centro de control, in addition to a auditorium para formación que contará también con un pequeño plató para producción.

More than 4.000 figuras que componen el canal de MCR podrán beneficiarse de esta propuesta de valor y soluciones “en un entorno realista y dinámico” que les brinda showroom space to impulsar proyectos y negocio, en el que cuentan además con el asesoramiento personalizado from the wholesaler's team of experts.

With the capacity to accommodate more than a hundred people comfortably in its different spaces., showroom space with booking via app, “to preserve the privacy of its users and clients”, whether for half a day or a full day, in which MCR clients are offered the option of contracting other additional services.

As both Pedro Quiroga and Enrique Hernández have pointed out,, the presentation of showroom space has had a positive reception by manufacturers, integrators and clients, who have already started their reservations in the same.

“The objective is make them feel at home and let it be a dynamic space, in which every new thing we have is integrated into our showroom”, they assure.