MCR opens the doors of its showroom to promote integration channel projects

Dynamic, interactive and equipped with the latest technology from the brands it distributes, the new showroom that the wholesaler MCR has inaugurated in Madrid is an open space for its channel, made up of about 4.000 figures, can define and create their projects in different business verticals.

Around 876 m2 configure the so-called showroom space which has just opened the technological wholesaler MCR with manufacturers, partners and clients, and that they have presented their CEO in detail to the media, Pedro Quiroga, y Enrique Hernandez, managing director of the division MCRPro.

Two elements differentiate this MCR initiative: it is a space designed by and for system integrators “they feel at home when developing their projects” and it is an environment “dynamic, interactive and evolutionary”, in which the technology of the manufacturers and brands that MCR represents will be continually at the forefront for its practical application y, obviously, generate business.

The configuration of the showroom space of MCR is carried out around the latest professional developments in hardware, software and services in audiovisual, digital signage, network security and infrastructure of the brands it distributes, integrated around the main business verticals: corporate, education, retail, catering industry, control center, in addition to a auditorium for training that will also have a small set for production.

More than 4.000 figures that make up the MCR channel will be able to benefit from this value proposition and solutions “in a realistic and dynamic environment” that provides them showroom space to promote projects and business, in which they also have the personalized advice from the wholesaler's team of experts.

With the capacity to accommodate more than a hundred people comfortably in its different spaces., showroom space with booking via app, “to preserve the privacy of its users and clients”, whether for half a day or a full day, in which MCR clients are offered the option of contracting other additional services.

As both Pedro Quiroga and Enrique Hernández have pointed out,, the presentation of showroom space has had a positive reception by manufacturers, integrators and clients, who have already started their reservations in the same.

“The objective is make them feel at home and let it be a dynamic space, in which every new thing we have is integrated into our showroom”, they assure.