Paris 2024: Nike transforms the facade of the Pompidou Center into a dynamic canvas

This digital display on the façade of this iconic Paris facility, fruit of the agreement with Nike on the occasion of the Olympics, fuse sport, art and culture through the dissemination of videos and animations.

Los Paris Olympic Games 2024 They have transformed the French capital not only with sport. The historical Pompidou Center shows during these weeks a dynamic exhibition on its façade, fruit of the association between this institution and the sports company Nike, since he was inspired by her for the design of his sneakers Air Max 1 original almost forty years ago.

Sports, art and culture merge, temporarily transforming the facade of the Pompidou Center into a large digital canvas of image and color, in which they are shown videos and animations that highlight the values ​​of sport and athletes of different sports disciplines, as well as the masterpieces which houses the museum and its program of events.

“This is an exceptional display that echoes the original project designed by Renzo Piano y Richard Rogers, called Live Information Center, which included screens to continuously broadcast news from all over the world through its façade”, says the Nike statement.

The exhibition The art of victory will be open until 11 August at the Pompidou Center, in which visitors will be able to explore the history of one of the most recognized innovations of the sports brand, are gamma Air, and its impact on this environment.

“I think the message of this partnership is to move forward and be bold when you have a good idea.”, explains Tinker Hatfield, Nike designer, Tinker Hatfield, who credits the inside-out architecture of the Pompidou Center with the inspiration for the visible Air cushioning technology that was integrated into the Air Max 1 in 1987.

“Go ahead and take a risk.”. "Be at least a little disruptive so people realize what you're doing," he adds.. I think that's true for both the building and the Air Max. 1. Technology is important, “But it is the act of boldness and being disruptive that made everyone pay attention.”.

Next to the exhibition, Nike has turned the museum façade into a digital screen to show a series of immersive sports experiences highlighting famous athletes and some of the masterpieces preserved within the museum's walls.