Lightware opens an office in Madrid to reinforce its presence in Iberia

The new experience center that Lightware has just opened in Madrid and has been designed to become the meeting point for the professional AV community of Spain and Portugal. A space where practical training and interactive demonstrations will be offered that will be carried out together with the solutions of its partners.

In order to strengthen its presence in the Spanish and Portuguese market and have greater proximity to AV clients and professionals, Lightware It inaugurated its new experience center yesterday in Madrid, joining the commercial office that it already had in Barcelona.

“Our Iberia Experience Center is a space where AV professionals can meet to collaborate, learn and push limits. Training and interactive demonstrations offered, and they can also come to acquire their certifications. This facility is designed to address the needs of the Spanish-speaking AV community, providing specialized support in your language”, explains Donald White, director regional de Lightware Iberia.

In Europe, The company has a dozen offices, deployed in different countries, Budapest being the headquarters. “Until now this is where you had to go to get the certifications and now Iberia AV professionals will only have to go for higher levels. In addition, The pre-sale will be made from Madrid, while the after-sales will be done from Budapest”, adds De Witte.

Nivel Global, Their products are available in more than 30 countries around the world through 18 offices and 10 distributors. In regards, to the team that makes up the company, This has a staff of more than 400 professionals.

Present at the inauguration of this new facility were Gal Loránd, operations director at the headquarters in Budapest, y Siegfried Hermann, president of EMEA, who highlighted the mission, company objectives and strategies.

His vision highlights how new technologies should help people's lives in a transparent and invisible way.. “At Lightware we have dedicated ourselves to facilitating this ease of use in all of our ProAV products and solutions”.

“We develop, we manufacture and deliver cutting-edge ProAV technology, intuitive and reliable that creates rewarding customer experiences and we back them with an unwavering commitment to excellence. High fidelity signal management means quality: At Lightware we want to be the best in quality, although we admit that perfection is never attainable”, explained Gál Loránd.

Lightware focuses its activity on the manufacture of connectivity solutions for the professional embedded systems market, as well as in the signal management. Its field of action is based, mainly and actively, in four vertical markets: enterprise, education, government and live events.

For your part, Alvaro Arguello, technical sales engineer, highlighted the extensive catalog offered by Lightware Visual Engineering, and the solutions that can be seen on display in the showroom as part of different integrations in which its partners participate., as Cisco, Poly, Logitech, Genelec, Sony, Netgear y Sennheiser.

Their product range mainly focuses on signal management devices, including standalone and modular matrix switches with crosspoint sizes, fiber optic extenders, AV over IP systems and unified communications solutions with USB-C connectivity. The latter is the core of its offer.

“In this showroom different demos are available with Taurus UCX y TPN, Ubex, Gemini GVN y Vinx“, comments Argüello. Its objective is to reveal its functionalities and characteristics, y, does it, in a practical way, formed part of an integrated solution with partner systems.

Centers in Singapore and Warsaw

The inauguration of this office in Madrid is part of an initiative by Lightware Visual Engineering to expand its global presence and will feature the opening of two other new high-tech centers, one in Singapore and one in Warsaw. These facilities reinforce their commitment to providing training and education to AV professionals around the world..

He 20 In September the first training center in Southeast Asia will be inaugurated, in singapore, and will serve as a regional hub for audiovisual professionals seeking customized training sessions and hands-on learning experiences..

By combining an experience center and a training facility, Singapore facility provides an opportunity to explore the company's latest products through integrated demonstration system solutions.

The facility is designed to support Southeast Asian professionals with materials and training sessions in local languages, ensuring that information is easily accessible and understandable.

In addition, he 17 In October it will be the turn of the experience center in Warsaw, which will further expand the company's presence in Central and Eastern Europe. Just like the others, will emphasize personal training and technological innovation, offering resources and training in both Polish and English.

Yes ok Lightware Academy is a comprehensive e-learning platform offering online courses for audiovisual professionals, covering topics such as traditional AV, AV over IP and room automation, These new centers offer in-person master classes and practical workshops that delve into advanced technologies, which ensures that participants gain practical and real experience in audiovisual solutions.