Sam’s Club digitizes its advertising spaces with the help of Christie

1DLP laser projectors Christie DWU760A-iS have been installed in more than one hundred stores of the chain to display attractive visual content and advertisements on the floor. Esta solución ayuda a las marcas a promocionarse y a los clientes les guiar hacia ofertas especiales o secciones específicas.

Christie has made a massive deployment of its Inspire Series 1DLP Laser Projectors in a hundred stores Sam's Club, property of Walmart in Mexico, which is part of the chain's digital transformation process to offer added value to its customers' purchasing experience.

The installation is part of the Dubai project (Digital Unit for Better Activation in Club), a plan to digitize the retail advertising spaces through the implementation of different digital supports in each of its one hundred establishments in the United Mexican States.

These supports include Led devices such as totems., screens and posters, as well as a circuit of displays and floor projectors.

The conception and development of the entire project was entrusted to the agency FGL Associates. “With these new digital supports in the chain's stores, Brands can communicate their messages omnichannel, boost your sales and give added value to the customers' purchasing journey”, explains Francisco Gonzalez Legorreta of FGL Asociados.

FGL Asociados selected the projectors Christie DWU760A-iS that provide 7.175 WUXGA lumens and resolution in a low-maintenance package. One hundred units of this model have been deployed in the same number of Sam's Club stores in different parts of Mexico.

The integration of the projectors has been carried out by the company Converging Mexico After a rigorous selection process in which Christie laser models emerged as the client's preferred projection system.

In each of the Sam's Club stores in Mexico, the Christie Inspire projector has been hung from the ceiling projecting onto the floor dynamic ads and engaging visual content. This projection helps brands to promote themselves, connecting with customers dynamically and can also be used to guide shoppers to special offers or specific sections of establishments.

“The Christie Inspire projector was chosen for its impressive combination of high performance and low maintenance at a suitable price”, explains Legorreta. “I would highlight its silent operation and its omnidirectional installation capabilities that facilitate its integration into any configuration.”, In addition to its laser lighting that offers up to 20.000 hours of reliable operation”, add.

Christie Inspire projectors are proving to be a fundamental tool for this digital transformation project.

“Its ability to project sharp, vibrant images from the ceiling to the floor uniquely captures customers' attention.”. Besides, Its flexibility and durability ensure optimal performance in the dynamic store environment. Without forgetting its high level of luminosity, which is crucial in an environment with as much ambient light as retail. These projectors ensure that ads and visual content are clearly visible and eye-catching, even in well-lit areas”, concludes.

The Christie Inspire Series is a family of fixed-lens 1DLP laser projectors with WUXGA or 4K UHD resolution., operation 24/7, IP5X dust-resistant optical engine and silent operation. With a brightness that ranges between 7.150 y 9.600 lumens, The Inspire series provides up to 20.000 hours of reliable, virtually maintenance-free operation.