Samsung accompanies Good American in its new physical stores

In the establishment that has opened in Los Angeles, Good American has created an interactive experience based on the solutions of Samsung, starting with the Direct View Led screens that have been installed in the showcase and the vertical display stands inside. Content is managed with VXT software.

Good American Initially only available online and in select retail spaces. As he prepared to open his own stores, needed a distinctive style that would unite its online presence and its new physical spaces. Samsung digital signage was the solution.

It was important for this clothing brand to capture attention and attract people to its first retail store in Century City, Los Angeles, and decided to opt for digital signage solutions. They started by installing two pantallas Led Samsung Direct View in the front windows of the entrance and already inside, A large-format screen displays catalog designs and lets shoppers know what's currently available, creating an immersive shopping experience.

Besides, with fun digital elements, like a vertical screen 98 inches from co-founder Khloé Kardashian , the store can help increase brand awareness and encourage customers while offering sartorial inspiration. With the content management system (CMS) Samsung VXT , the Good American team may update content periodically.

Currently, Good American sets itself apart from other high-end retailers in Century City, that still mainly use static signage. In line with the brand's Certified B Company status , Samsung digital signage offers a more environmentally friendly product marketing option. At the Good American store, Led displays attract customers and create an interactive shopping and brand experience. 360 degrees that emphasize inclusivity and inspire confidence.

Setting style

Good American, an inclusive fashion brand co-founded by entrepreneurial icons Emma Grede and Khloé Kardashian , was founded in 2016. Initially, Its products were sold directly to consumers through its e-commerce site and in a select list of high-end department stores., including Nordstrom and Selfridges.

As the brand prepared to open its first retail location in Los Angeles in 2023, Company leaders knew they wanted to make a splash in famed Century City.. They needed to create an atmosphere that would capture the attention of discerning shoppers and help their store stand out among other clothing stores in the shopping complex..

“Most of the stores we see are doing print ads in the windows”, commented Misti Blasko, vice president of retail sales at Good American. “We knew we wanted something more elegant and attractive that better aligned with our brand”.

They also wanted to make sure the brand message resonated throughout the store., which was conceived from scratch keeping in mind the convenience of buyers. The entire space was intentionally designed for inclusion, from more space between clothing displays to larger fitting rooms.

Technological innovation

Good American has embraced the power of technological innovation since the brand's inception. Due to its fully digital roots, The team understands that today's consumers are not only looking for exceptional products and services, They also crave immersive experiences that leave a lasting impression. With this in mind, designed the physical store space to be a captivating fusion of technology and aesthetics powered by the VXT CMS in the Led and LFD Direct View screens from Samsung.

“When designing the first flagship store, “We realized that having the right technology was essential”, Blasko says.. “Samsung's immersive displays allowed us to showcase our range of inclusive sizes and create touch points to interact with the brand throughout the store”.

As shoppers approach the store, which occupies a busy corner of the shopping center, two Direct View Led screens in the front windows receive them. Screens show rotating marketing campaigns, with images that attract buyers and create brand awareness.

As customers enter the store, an Led tape shows the brand's best-selling product: jeans, in a wide range of sizes and styles. A wall of jeans organized by size and fit helps shoppers choose the right style. To the right of the jeans wall is a large format Samsung interactive display of 55 inches where shoppers can explore the Good American catalog, see seasonal styles and get information about them.

In the locker room area, a large format vertical screen 98 inches raises brand awareness with a digital version of co-founder Khloé Kardashian modeling American clothing and styles. “It makes customers feel like they are shopping with a trusted friend”, Blasko adds..

Creating and managing cutting-edge content on every screen is quick and easy using Samsung VXT CMS , a cloud-based digital signage solution that allows users to upload and schedule content to signage.

“VXT requires no IT or coding knowledge, “making it easy for anyone to create professional-level content”, Blasko stated..

Digital signage throughout the Century City space draws attention and sets Good American apart from nearby retailers. Vivid images and on-screen videos engage viewers and effectively convey the brand's inclusive message, helping to connect online and in-store experiences. Rotating displays highlight outfit combinations and seasonal trends, which keeps the store attractive and tempting for potential customers. Visual technology resonates with Good American's target audience, drives foot traffic and elevates brand image.

“Instead of the static or paper campaigns seen in most retail stores, we can create custom content, that drives brand awareness and increases sales”, Blasko says. . “We can update the content quarterly, monthly or even the same day a promotion is approved; For example, during the holidays, “We use displays to inform buyers about promotions and sales”.

Thanks to Samsung screens and Samsung VXT CMS, Good American will soon be able to manage content for other stores remotely. Good American has created an immersive, brand-focused shopping experience that highlights its commitment to inclusivity.

Technology used:

Indoor Direct View Led Signage: Samsung Led displays offer vivid color expression, reduced noise and a full range of grays and blacks. Multi-link HDR technology delivers HDR quality content at up to 8K resolution.

CMS VXT: It is a powerful cloud-native device and content management platform. Provides the tools and templates to implement engaging visuals and personalized promotions, Optimize display operations and tap into new revenue streams.