Future Stores revolutionizes the retail experience with interactive LED technology

This new London store has materialized an innovative shopping concept in an immersive visual environment, created with 1.883 Led panels Aoto Electronics, with a pixel pitch of 1,5 mm, Intel technology and 175.000.000 luces microLed Kinglight MiP0606.

Located on the busy shopping Oxford Street in London, the recent inauguration of Future Stores has revolutionized the store format to offer its customers “a personalized experience, as dynamic and fluid as a social media channel.

This innovative store concept, distributed over two floors, combines retail with an interactive digital experience of 400 m² of microLed screens high definition, large billboards and cameras to create a new sales model to the consumer, which offers “a rotating list of ‘visual showcases’ and ‘brand activations’ that change every two to six weeks”.

The user can experience the future of shopping, connecting with brands through live demos, tutorials and presentations directed by influencers and content creators in a cutting-edge business environment.

With an investment of 20 million pounds, Future Stores arises from the idea of Ariel Haroush, CEO of the innovation agency Appearance and founder of this space, with the aim of “shaping the future of retail”, given the difficulty of maintaining the interest of buyers offered by traditional retail.

“Today's shoppers are swept away by attention spans as long as TikTok, and traditional retail simply can't keep up with the generation Z and the alpha generation -explica Haroush-. Our concept is the answer: an electrifying combination of creativity, technology and multi-sensory design that makes us feel like we are entering the future. It's about offering consumers and brands what they crave.: an attractive and meaningful experience”.

The transformative core of this concept store is a large immersive visual space, created by 1.883 paneles Led without joints in walls and ceiling, con pixel pitch 1,5 mm, of Aoto Electronics, that they use 175.000.000 luces microLed MiP0606 de Kinglight, to display high quality images and provide the best shopping experience.

The experiential media company Mood Media has been the integrator of all systems; a creative and AV technology project in which, in addition to Aoto and Kinglight, they have participated The AV Studio, AVco, B-Tech AV Mounts, FXR, Green Hippo, Motion Mapping, NovaStar, Pixel Ninja y PSCo.

Besides, Intel is the first brand to join this space and has organized a interactive activity, immersive and technology-based in which consumers can try the products in-store PC con artificial intelligence who just presented and played live.

This experience is also complemented with information and data showing the residence time, the customer journey and traffic, both inside and outside the store, to which other measurements are added, like gender and feeling, that will be incorporated soon.

As pointed out No Celikbas, Future Stores CEO EMEA, "nowadays, Leveraging data to create personalized experiences is not a luxury, it's a necessity. This information allows us to connect with consumers on a deeper level, improving conversion rates and increasing customer satisfaction”.

The Future Stores concept plans to expand in other cities, like Paris and New York, and its managers are considering opening a second headquarters in London.