Mediapro will reveal its AI and virtual production strategy at ISE

The stand of Group Mediapro will host talks, meetings and round tables of industry professionals. Y, hand in hand with LVP will produce, together with ISE, the Esports Arena.

Grup Mediapro will be present at the WHEREAS 2025 with a large stand (4H500) where the group's plans in different subjects will be revealed (artificial intelligence, post-production, virtual production) and where round tables and conferences will be organized with industry professionals.

The stand will have almost one hundred square meters and will be the meeting point of the sector. During the four days, The company will hold various meetings where news related to artificial intelligence will be discovered, post-production or virtual production, among other matters.

Besides, presentations and round tables dedicated to the production of large events, las audiovisual platforms, the new ones formats in museums and tourist attractions or cloud playout, among other topics, with the participation of experts and professionals from different areas of Grup Mediapro (Mediapro Brands, Audiovisual Platforms, Artificial Intelligence Center, Innovation, Unitecnic, Mediapro Xperiences -Mediapro Exhibitions and Mediapro Events-, Overon y Virtual Production, etc.).

eSports Arena

In addition to the stand in the Pavilion 4, Grup Mediapro will have a presence in the 8.1, where a large space dedicated to eSports will be located on an area of ​​one thousand square meters.

This new area, call eSports Arena, It is produced by ISE and LVP (Mediapro Group).

A double program will take place in this space. On the one hand, eSports exhibitions will be held, bringing the excitement of different games and the audiovisual spectacle of the competition to fair attendees. On the other, will host a complete program of conferences and presentations in which sector experts and representatives of the entire value chain of this market will participate., to explore the future of the sector through technology.