Peerless-AV digital signage modernizes operations at Lincoln Park Zoo

Four screens have been installed inside the visitor center Samsung horizontal 75″, with supports Peerless AV SF650, as well as a 55″ assembled with an SF640 system. At the east door there are three KOP55XHB Smart City kiosks with XHB554 outdoor screens fixed to concrete pedestals. Each is equipped with a WiFi antenna and a media player BrightSign.

He Lincoln Park Zoo, a historic Chicago institution (Illinois) founded in 1868, is dedicated to preserving wildlife and enhancing the visitor experience. In order to modernize its communications with visitors and provide more dynamic AV solutions, it has partnered with Peerless-AV to implement an innovative digital signage solution that optimizes the visitor experience while integrating into the environment..

The project has included the installation of outdoor kiosks and display stands inside, designed to deliver flexible, high-quality content in high-traffic areas of the zoo.

As a cultural and educational reference point, Lincoln Park Zoo faced a common challenge among historic sites: How to modernize infrastructure without sacrificing site integrity or overwhelming the natural environment. The center relied on traditional static signage for orientation, events and educational content, but as the visitor experience continued to evolve, the need for a more adaptable digital solution became evident, attractive and informative.

Besides, given Chicago's extreme weather conditions, ranging from cold winters to humid summers, A signage solution was needed that was not only adaptable, but also durable enough to withstand these environmental challenges.

Modernize signage

The zoo applied for a grant to improve the visitor experience, including the installation of digital signage technology that would optimize the communication of venue information and programming throughout the zoo through the digital signage technology.

After receiving the grant, Peerless-AV was selected as the manufacturer and integrator for this digital transformation project due to its ability to deliver high-performance, weatherproof outdoor digital signage solutions and its relationship with the zoo..

The outdoor kiosks and displays used in this facility are designed with high durability and brightness, which allows a Optimum visibility in all lighting conditions, Whether it's a bright summer day or a cloudy winter afternoon. Working in collaboration with Lincoln Park Zoo and the team at CDW, Peerless-AV provided a comprehensive range of solutions to address the zoo's needs.

Installation teams designed a plan to implement digital solutions in key locations throughout the zoo, including tickets, high traffic paths and near doorways to maximize visibility and engagement. One of the challenges was ensuring that the installation did not disrupt the natural lighting patterns of the animal enclosures to avoid affecting the animals' well-being., while optimizing communication with visitors.

Lincoln Park Zoo chose Peerless-AV for its display quality, con bright images and clear. Another critical factor was the company's strong customer support. Peerless-AV worked hand in hand with the zoo's project managers, providing technical assistance, engineering experience and on-site support during installation. Their collaborative approach and problem-solving skills were especially valuable in overcoming site-specific challenges., such as locating exhibits in busy and environmentally sensitive areas.

Planning and installation

The zoo's IT team participated in the planning, ensuring that the WiFi infrastructure existing was solid enough to support the content management system (CMS).

Peerless-AV worked with the zoo to ensure the system was easy to update remotely, which facilitated faster adjustments to content, event promotions and other important messages.

Inside the Searle Visitor Center four have been installed Samsung screens horizontal of 75 inches, con Peerless-AV SmartMount Universal Flat Wall Mounts (SF650), as well as a Samsung screen of 55 inches and Peerless-AV SmartMount Universal Flat Wall Mount (SF640).

In the outdoor east door area there are three quioscos Smart City the Peerless AV (KOP55XHB) with high brightness outdoor screens Xtreme de 55 inches (XHB554) fixed to concrete pedestals. Each is equipped with a WiFi antenna and a multimedia player BrightSign. Two Xtreme high-brightness outdoor screens have also been installed. 75 inches of Peerless-AV (XHB754) con flat outdoor wall brackets (ESF675) and corrosion resistant coating and stainless steel hardware.

“It's great to see zoos adopting digital signage as a more efficient and effective alternative to traditional printed signage.. Walking through the zoo grounds, I have seen how people now interact with kiosks and screens, which helps them navigate the venues, locate services, get information about upcoming attractions, restaurant offers, conservation efforts and more. Using our digital signage solutions allows the zoo to quickly adapt to changing information and communication needs.”, explains Rob Meiner, Peerless-AV technical sales engineer.

Higher income

Digital signage installed by Peerless-AV has not only transformed the visitor experience at Lincoln Park Zoo, but has also increased the income opportunities by promoting multiple types of content, encouraging greater participation in zoo activities and on-site spending growth. Thanks to Centralized CMS, Communication has been simplified for quick content updates, reducing time and resources spent managing static signage.

“Our new audiovisual facilities have transformed the visitor experience”, duck Hyson Gibbon, project manager. “The screens are well located in strategic locations; They are also vibrant and crisp to draw attention and augment our natural displays by bringing our educational programs to life.”.

Lincoln Park Zoo's collaboration with Peerless-AV has set a new standard for digital signage in an environment that helps preserve the natural world and cultivate positive cultural attitudes toward animals in the future. Now you can offer engaging and relevant content to visitors, all while maintaining the integrity of its iconic and historic Chicago location.