Peerless-AV brings urban signage to Eschenbach

To offer dynamic digital signage to citizens, information panels designed with Xtreme high-brightness outdoor screens are being installed. 55 inches of Peerless AV (XHB554-EUK).

Eschenbach is a municipality in the See-Gaster constituency in the canton of St. Gallen in Switzerland., serving several local towns. From 2019, The city council has been researching and planning a means to communicate and share information with residents, tourists and people passing through. After Covid delays, The project finally started at the end of 2023 and this year it has continued, covering the installation of digital signage information panels con pantallas de Peerless-AV that serve as urban centers for community participation.

The digital panels would be strategically located at seven high-traffic locations in and around the towns and their gateways to reach a wide audience., with specific messages, and act as community hubs to inform visitors about local events and news.

Eschenbach City Council contacted full-service marketing agency and distributor Customer marketing and its digital signage division Spots On Screen to become partners in this community project. The distributor has been operating in the field of digital information panels in Switzerland for more than a decade and offers tailored indoor and outdoor solutions for a wide range of applications..

Several options were proposed for an outdoor display that would be integrated into a structure specially designed by the client., made of visually striking stone baskets with metal plates. The final design proposal had to be approved by the canton and the cantonal traffic police.

One of the key objectives was for the display to be eye-catching, bright and easy to read and, the most important thing, Durable to withstand all weather conditions, especially in the colder Swiss winter months.

Digital Signage Solution

Las Xtreme High Brightness Outdoor Screens of 55 inches of Peerless-AV (XHB554-EUK) were chosen as the digital signage solution that would allow KundenMarketing to take its information panels to the next level and create an impressive visual presence in the heart of the municipality.

“As a trusted reseller, We understand the importance of offering customers the best possible solutions. Peerless-AV was our clear choice for urban signage thanks to its outdoor durability, its brilliance and design integration at a competitive price”, states Daniel Behrendt, CEO of KundenMarketing.

Peerless-AV outdoor screens are renowned for their fully sealed build quality with IP66 and IK10 rating and its ability to withstand harsh outdoor environments.

They offer an operating temperature range of -35 °C a +60 °C. They are fan cooled to address heat buildup or thermal loading and have a thermal exhaust system patented to keep internal components cool. This functionality ensures reliable performance and long life, minimizing future maintenance needs.

The screens, what they offer Full HD resolution, provide a captivating viewing experience for the community. They offer a light output of 2.500 nits, reducing glare when used in direct sunlight or bright conditions.

They also have optical union, which eliminates the air gap between the glass and the panel, which greatly reduces reflection and refraction under direct sunlight. Clarity and vibrancy of images are crucial to effectively attract your target audience.

The compatibility of the Peerless-AV Xtreme displays with the chosen external 4K media players facilitated a streamlined setup process and ensured smooth content playback. This ease of use was an important factor for KundenMarketing and the client.

The installation

The screens and reproductores multimedia Peerless-AV Xtreme They were acquired from the Swiss distributor MobilePro. The installation of the first information panels began at the end of 2023 and the project is still going. Until now, Six of the eight information panels have been installed throughout the municipality.

The Xtreme outdoor screens impressed with their simple assembly. Installing a screen inside the case took about an hour, including configuration and testing. Despite having underground wiring and players, The connectivity was fast and they were ready for immediate use.

Eschenbach City Council uses cloud-based software from KundenMarketing to update content from anywhere. Wireless Internet connection is provided through cellular routers in the region. This allows maximum flexibility for the reseller in delivering a complete end-to-end solution., from expert planning and hardware/software integration to content delivery.

They also provide ongoing support and training so the client can manage the impact of digital information boards effectively over the long term..

“The key to effective content is connecting and engaging your audience at the right time and place.”, to create a lasting visual impression. The audience needs to know that what they are seeing is relevant and timely or their interest will fade.. With our cloud software and our marketing expertise, Customers can take the lead in managing digital information panels, Ensure effective personalization and delivery of dynamic content, animations, Detailed scheduled messages and real-time updates, explica Daniel Behrendt.

Weather resistant

Since September, The six installed digital information panels adorn the exterior landscape of Eschenbach, captivating viewers with its Full-HD screens. Its elegant and functional design adapts to outdoor environments and has already proven its durability, since they withstood a winter with freezing temperatures and snow, as well as a very hot summer.

“We are continually evaluating future opportunities to expand our partnership with Peerless-AV and explore how their innovative products can further enhance our customers' visual communication goals.. “We are committed to adapting future collaborations based on changing customer needs and market trends.”, concludes Daniel Behrendt.