“With Samsung Color ePaper we are exploring new material characteristics and more formats”, Eugenio Jimenez
ePaper technology, with slim and light format equipment and maximum energy efficiency, mark the future AV that Samsung has shown in WHEREAS 2025. Eugenio Jimenez Carrasco, Head of Enterprise Business Iberia of the Korean firm, explains how AI is integrated into your digital signage displays, educational and corporate are an innovation in the industry.
An exhibition space “in which to find all types of business solutions adapted to numerous verticals to cover all needs”, as he assures Eugenio Jimenez Carrasco, Head of Enterprise Business Iberia en Samsung, was the proposal that the Korean company offered to visitors who came to its stand in WHEREAS 2025.
As in past editions, but with a larger stand and a new configuration that is no less spectacular, Samsung welcomed visitors with the image quality of its iconic screen The Wall, on this occasion with a 500” format and a Immersive anamorphic content thanks to your Micro Led technology.
One of Samsung's innovations and bets in this edition of ISE, as Jiménez Carrasco emphasizes, has been the Color e-Paper technology, with the model of digital ink and slim design and light EMDX, “what we present for hospitality and retail. It is a highly in-demand product that is being very well received by both integrators and end customers., and we released it this year in 32”. “We are exploring new characteristics of the material and more formats”.
This innovative solution consume 0,00 W of power when displaying a static image and can be easily managed through a dedicated app or with Samsung VXT (Visual eXperience Transformation), your cloud-based content management system.
In the hospitality area, The Korean firm showed its new visual solutions “with the 100% Compatibility with Google Cast and the entire Airplay part, And we also have our own platform”.
Transparent Micro LED
Another of the technologies highlighted by this Samsung executive and its practical application in different verticals of its stand has been the transparent Micro Led screen., “This type of equipment is attracting a lot of attention, con completely new viewing experiences”.
Added to this innovation was the HoloDisplay prototype, a holographic screen, with anti-deformation technology, that projects a floating image in the air, high brightness and sharpness, especially suitable for use in museums, stores, etc.
Samsung also exhibited its latest developments in outdoor screens. “This year the model range outdoor has double-sided and Full Outdoor models, as well as for showcase, with a transparent screen and a brightness of 4.000 nits -explains Jiménez Carrasco-. These outdoor screens, con vandal protection, “They are a benchmark in this segment to offer any type of experience”.
Highlight in this sense, an outdoor version, with a 75” format and 5K resolution (5.120×2.880p), optimized to respond to the requirements and needs of companies in numerous applications.
Smart and interactive classes
In the area of the stand dedicated to education, and strategic vertical for Samsung, “we present our new digital whiteboards, where the IA plays a fundamental role and is one of the pillars of our growth - Jiménez Carrasco points out -. These models already include it, which makes learning easier, as well as meetings and the user experience, complementing the use of the screen with any type of resource they need”.
In this sense, the development of the Spark Samsung IA Assistant application stands out, in collaboration with Google, which will be integrated throughout the year into your WAF screens, in 65 formats″, 75″ y 86″.
With a large influx at its stand during the four days of the event, Jiménez Carrasco emphasizes that “it is being a total success. Samsung continues to be a benchmark for the quality of its products, because of how well structured its verticals are and, above all, because of how we are serving the market. For this reason, from Samsung Spain we encourage you, for any need in your projects, Contact us and work together”.
Access to the ISE SPECIAL 2025 a Digital AV
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