MCR celebrates its 25th anniversary of commitment to the channel

A business model that is differentiated with the channel and manufacturers it represents, combined with a sensible and sound financial strategy are the foundations that have marked the growth strategy, Specialisation and expansion of the Spanish wholesaler MCR, that this year reaps the fruits of its twenty-five years of good work in the market and is going to celebrate it.

The Wholesaler MCR, which was unable to celebrate its twenty years of activity in the market due to the pandemic, has waited for its quarter of a century to do so with a complete and varied Program of activities and New logo 'Very Madrilenian'.

MCR thus faces a 2025 with optimism and good sense to continue growing, Consolidate your divisions and analyze New areas of development, such as the recently created drone division with DJI Enterprise for Spain and Portugal, and continue Adding value to the channel.

For this reason, MCR wanted to share with the media this trajectory of success of a technology company with capital 100% Spanish, that three partners started: Pedro Quiroga, Eduardo Moreno and Carlos Rodríguez, CEO, Managing Director & CFO, respectively, in the year 2000, in a premises located in the Madrid neighborhood of Vallecas.

"Looking back, There have been many milestones that have marked the DNA of the company," Quiroga recalls. We have learned Evolve from our beginnings as a consumer wholesaler towards a much broader model, with Specialized Divisions that allow us to better serve the changing needs of the market".

A differential trajectory in the distribution market, who began as specialists in integration and with Samsung as the main brand in the year 2003, which they followed two years later Intel as a strategic partner in Europe and the company's first move to the Madrid town of Getafe, Where they continue.

Quiroga recalled the importance of incorporating years later Acer as a strategic partner and the creation of its first retail channel division or its pioneering introduction into the world Gaming, and many more have followed. "We created a Different business model; a local company as a distributor in Europe, Working with manufacturers exclusively and directly, with a Understanding trade policies that have marked the Brand loyalty with us".

The growth of this business model has been configured in Specialized Divisions in professional AV solutions (MCRPro); Telephony and mobility (MCR Mobile); Electronic Security (MCRSE), Office supplies (AB Materials) and that of Drones, created this year.

"We have evolved from the consumer market to the development of the professional business, and that is why we decided to create the MCR Group, and incorporate all divisions, in which each one works strategically independently, with some crossed customers", Quiroga points out.

New facilities to face the future

In terms of business, MCR's goal to 2025 is continue to grow solidly, keeping the focus on the Customer Service, efficiency and where business diversification allows the wholesaler to be prepared to face the challenges of this 2025.

As part of this evolution, MCR will premiere this year New facilities, which will continue to be located in Getafe. "This is the seventh logistical change we have made, with all that this entails," he points out Eduardo Moreno-. Every change of headquarters in our history has always responded to the objective of improving operational capacity. In this Moment of business maturity, Answer to New logistics and service needs, adapting to an increasingly demanding market in terms of delivery times and availability".

The new headquarters is unified in a single warehouse, of 25.000 m2, "in which we increased some 5.000 m2 compared to the previous one, with a more automated and agile operation", Moreno points out.

Sound financial strategy

A pillar of MCR's growth strategy in these twenty-five years has been, as their CFO points out, Carlos Rodríguez, "A continuous effort to combine strategic investment with rigorous cost control. The Sustainability and profitability have been the pillars to achieve it".

A sensible vision, that these three partners started twenty-five years ago with an investment of 12 Million “of the old pesetas” apiece, and that has resulted in healthy profitability, with the own funds of some 30 million euros, to face delicate situations. "Especially, Over the past five years, we have had to make key financial decisions to adapt to a changing environment, marked by the pandemic, inflation and other global socio-economic situations, and we have gained the trust of banks and insurance companies", Rodríguez stresses.

An active commemoration

MCR has organized this year an intense and varied program of Partner events and actions, Clients and collaborators, "In which networking will be combined with a playful approach, with the aim of Strengthen ties and establish synergies”.

Next May marks the beginning of all these commemorative activities, which will be located in the cities where the technology wholesaler has a delegation: Madrid, Barcelona, Valencia and Lisbon.

The actions will continue in September, month in which it will take place MCR Global Experience, A major corporate event that will bring together manufacturers, Integrators, customers and industry experts and will present the latest innovations in each of its divisions.

As Quiroga states, "This will be the event that represents everything we are today as a company. A sign of the value we offer as a connector between brands and channel, focus on innovation and specialization".

In the same way, The wholesaler will launch a Loyalty Program, Designed for Reward and reinforce commitment to your customers. "At MCR we have always believed that our growth depends on taking care of those who trust us every day. We want every interaction to have added value, and this program is a tangible way to thank loyalty and build long-term relationships.", Quiroga concludes.