Sony exhibits the world's first dynamic advertising screen with AI at DSSE

Visitors to the Munich trade fair can see and experience this innovative dynamic advertising solution from Sony, powered by its Aitrios Edge AI technology and integrated into Bravia professional displays, that allows generating personalized and responsive content that responds to the viewer's gaze.

Digital Signage Summit Europe (DSSE), which is celebrated from today until next 23 May in the German city of Munich, has been the framework chosen by Sony (booth 07) to present the world's first dynamic advertising solution to date, driven by his Technology Edge Ai.

This technological innovation, which is integrated into the Bravia professional screens from Sony, allows generate personalized and responsive content depending on the area of ​​the screen that the viewer is looking at.

In your space at DSSE, visitors can learn two applications different from this CMS agnostic system with two partners: one around the gaze detection and the resulting analysis with AISS Technologies, and another focused on intelligent object detection con ScreenManager.

Among the numerous use cases that can be presented for retailers, these different configurations They interpret the gaze of viewers or detect objects to activate personalized content in real time, offering this sector “an unprecedented opportunity to better attract and target customers within your stores”.

Los Bravia professional monitors bring proven image quality and reliability to Sony's Aitrios artificial intelligence platform. The powerful system on chip (SoC) of these screens allows the Signage apps from any CMS partner run smoothly without the need for a media player independent.

The Bravia combination, CMS and the Aitrios platform form an efficient artificial intelligence vision, the result of which is that every interaction with the retail customer is more relevant, personalized and impactful.

Sony Aitrios provides the first IMX500 intelligent vision sensor of the world with the capacity to AI processing and management software artificial intelligence on a single platform, so that the teams, with different levels of knowledge, can create, implement and manage retail vision solutions with this technology based on key audience metrics, as attributes, gaze measurement, proximity to the device and number of people in a given area.

This artificial intelligence platform from Sony offers retailers the opportunity to increase income leveraging gaze detection and behavioral analysis to justify locations premium on shelves and custom marketing packages.

Besides, Sony Aitrios is a platform respectful of privacy and GDPR compliant, thanks to its exclusive AI processing in the sensor; improves customer engagement; supports performance-based pricing models and, ultimately, leads to increased sales with more targeted, real-time advertising, delivering measurable value to retailers and their brand partners.

“Bravia professional monitors are designed to offer maximum customer engagement in the store,” says Matsumura Motoki, Sony Europe PDS Marketing Director- and we're always looking for new ways for screens to present relevant information, timely and clear in your environment. Our DSSE CMS Partners: AISS y Screen Manager, “have integrated Aitrios solutions into their CMS to display gaze detection analysis and dynamic signage based on object detection.”.

When combining Bravia, CMS y Aitrios, Motoki adds., “We are offering retailers class-leading displays in terms of image quality and cost of ownership, as well as a Exciting new way to deliver hyper-targeted messages and meaningful to their audiences”.

In this regard, Lorant Szucsik, director comercial de AISS Technologies, assures that “creating innovative solutions for customers and retailers is always exciting.”, and working on this project with Sony has been an exceptional opportunity”.

This is also pointed out Novel Exchange, ScreenManager CEO: “We are really excited about the seamless integration of our CMS platform within these cutting-edge showcases at DSSE with Sony. “This collaboration underscores our commitment to innovation and offering exceptional experiences.”.