LG transforms the market with the only pure white and the first transparent OLED television

The presentation of the fourth generation of OLED panels from LG once again places this company at the forefront of the market. Your new range of televisions 2025 incorporates an exclusive and pioneering fourth pixel to offer 'pure white', with optimal image quality and contrast, where the Signature OLED T model, the world's first transparent and wireless, mark your innovation.

The evolution of LG in OLED technology, since it was presented ago twelve years on the market, It has been as innovative as it is unstoppable, “what has placed us with a market share greater than 20% , and in the 75% on televisions premium”, explains Miguel Angel Fernandez, marketing director of the Spanish subsidiary.

With this baggage, The company has presented its new range of OLED televisions 2025, its fourth generation of panels, with a differentiating element: the addition of a fourth pure white pixel, which is accompanied by other added values ​​for the consumer, like a luminosity of 2.900 nits.

“Only the creators of the only pure black could further improve OLED technology with the only pure white -Fernández assures. With this new range, At LG we are once again challenging the limits to take the home entertainment experience to a new level, making a difference with exclusive technologies, Durable products and top quality services. Why, facing the price war, we compete on value, in quality and user experience, faithful to our philosophy Life’s Good”.

With the aim of valuing “the black, the 'canvas' of film directors, and the white, a technological challenge to offer precise shadow nuances, infinite shades and intensity of shine”, LG has had the film director and producer as prescriber Juan Antonio Bayona, to incorporate the only fourth white pixel.

This new range of OLED televisions significantly improves its performance (which multiplies by 6,7) thanks to the powerful procesador 4K α11 Gen2, LG exclusive, a intelligent customization of use, tailored to each person and type of content through the webOS operating system 25, and with a minimalist design.

The new OLED evo panel of the G5 and C5 models offers a more realistic and infinite contrast experience thanks to the unique pure white, which is completed with a 220% more shine (G5) and the surround sound Dolby Atmos, along with the LG bar with WOW Synergy technology, optimizing image and audio quality, when working in 33 millions of independent light points.

This fourth generation includes the webOS operating system 25 con new AI features to make the user experience even simpler and more personalized with up to ten profiles, con voice recognition and home control ThinQ child, Alexa and compatibility with Apple HomeKit and Matter.

In addition to content recommendation, as well as automatic or manual image and sound configuration options, thanks to a virtual assistant chatbot, “result of collecting customer queries in our service center”; the incorporation of Copilot, and the command Magic Remote, unique wireless stylus with an AI button for faster searches and direct access to favorite streaming platforms.

An added value from LG with its operating system is renewed annually, integrating the new features of the next version for five years, “which allows users to use their Smart TV for free”.

Aligned with LG's commitment to sustainability, The new OLED evo televisions allow you to save energy and reduce your electricity bill, the use of plastics and CO2 emissions (certified by Carbon Trust e Intertek) thanks to its functions and ultralight design.

Transparent and wireless OLED

Qualified by those responsible for the company in Spain as 'the jewel in the crown', that combines everything previously described, the premiere presentation of LG Signature OLED T, breaks the established standard adding a transparent layer and wireless functionality, the first in the world.

In a 77” format, This disruptive model has two screen modes, allowing you to instantly switch from television mode to transparent, “a versatility that transforms the way the user interacts with the content and the space that surrounds them, and turns it into a sophisticated decorative element that at the same time offers the best image quality with maximum OLED realism”.

In transparent mode, OLED T creates a “futuristic illusion where content appears to float in the air and merge with the environment”. The equipment incorporates the módulo Zero Connect Box, patented by LG, that transmits wirelessly audio and video without losses or delays, ensuring a seamless, wire-free viewing experience.