Unilumin creates an urban-scale Led visual impact for Shenzhen Joy City

Inaugurated a few days ago in this city in China, This innovative shopping center has become a symbol of urban renewal and digital creativity, for which Unilumin has provided a comprehensive Led solution 700 m2 and 10.000 brightness nits, installed on its facade, that shows 3D content without the need for glasses.

The first complex Joy City in the Greater Bay Area of ​​Shenzhen, your new shopping center, of 250.000 m2, opened its doors a few days ago to receive at its inauguration more than 420.000 visitors, breaking the record in this type of openings and local purchases in the city.

More than just a shopping center, Shenzhen Joy City has already become a symbol of urban renewal, smart commerce and digital creativity, with the differential vision of connecting with cultural needs, social and creative of the younger generation of this city, that offers more than consumer brands, immersive experiences that inspire interaction.

In this transformation, Led screen manufacturer Unilumin, as creative partner of interactive spaces in the project, has provided a comprehensive visual solution that redefines the way cities connect with people.

Unilumin has created an impressive display system for Shenzhen Joy City, of 700 m2, integrated into the main façade of the shopping center. The solution includes dThe high-brightness Led screens, con pixel pitch 6,67 mm; are control software patented and multiple 3D content sets without the need for glasses, that turn the exterior of the building into an urban-scale canvas for visual storytelling.

With a shine of 10.000 nits, The screen ensures optimal visibility even in direct sunlight. Before entering, Visitors are captivated by the glasses-free 3D images shown at nightfall, turning this Unilumin visual system into a viral photography spotlight.

The system integrates seamlessly with Unilumin's internal control platform, that allows the one-click content management during holidays and brand campaigns. Con IP65 protection y double-sided thermal coating, The screen offers high durability and reliability for long-term outdoor use.

Immersive design for participation

Beyond the exterior facade, Unilumin Led screens are strategically located in the public areas of the complex. These interior installations help enhance the atmosphere of the events, guide customer flow and connect the visibility of brands, interaction and transaction in your journey.

This holistic hardware integration, software and content provided by Unilumin “not only improves the visitor experience, but also supports Joy City's goal of becoming a next-generation retail destination based on 'scene-based resonance', instead of in the accumulation of brands”, they point out from the company.