Audio-Technica inaugurates an immersive Dolby Atmos audio space in Madrid

The Immersive Showroom Experience is an innovative space, located in the offices of Audio-Technica in Madrid, equipped with technology Dolby Atmos and designed to demonstrate advanced professional audio solutions in commercial environments, corporate and cultural.

Audio-Technica has announced the official opening of its immersive experience showroom (Immersive Showroom Experience), located in its offices in Madrid, a space specifically designed to offer advanced demonstrations of technologies aimed at the healthcare sector. Commercial audio and professional integration.

The showroom has been developed to allow integrators, sound engineers, acoustic consultants, architects, space designers and technical installation managers, to practically experience the most advanced surround audio technologies and their integration possibilities.

From theme park apps, museums, clubs, auditoriums or live shows, to solutions designed for corporate environments, educational or broadcast, The Audio-Technica showroom is conceived as a technological laboratory where the visitor can not only listen, but also understand in depth the technical architecture, system design and large-scale audiovisual integration.

Technical infrastructure

The showroom is structured on a completely digital infrastructure based on the Dante protocol., industry standard for audio transmission over IP network, which ensures stable connectivity, flexible and high capacity.

This architecture allows all systems to be interconnected, facilitating centralized management and control of space through a dynamic operating environment, which can be reconfigured in real time to simulate different types of facilities.

The entire installation has been executed using products from brands represented by Audio-Technica Iberia, as Audio-Technica, Allen & Heath, They will listen, Genelec, Martin Audio y Optimal Audio, as well as technological solutions from leading firms such as AVer y Dolby, which turns the showroom into a real and operational showcase of the most cutting-edge technologies currently available in the sector..

Specialized areas

The showroom is divided into different functional areas, each designed to showcase specific technologies and allow the visitor to experience specific applications.

The immersive audio zone It has two independent systems 7.1.4: a Genelec Smart IP solution (Dante + PoE+), composed of 7 speakers 4430, 4 speakers 4420 y 2 subgraves 3340, designed to offer controlled dispersion and perfect aesthetic integration, with power and signal via Ethernet cable (PoE+); and another from Martin Audio FlexPoint (Dante + Analog), configured with 11 FP4 speakers, an SX115 subwoofer and 3 IK41 amplifiers, optimized for applications where directivity and acoustic power are a priority.

This space offers complete integration with the Dolby Atmos environment, capable of reproducing content with exceptional spatial precision; with content playback through Dolby Atmos Renderer and platforms such as Apple Music, operating on a Mac Mini system connected to a 75” monitor, for a fully immersive visual and sound experience.

The management and calibration processes are executed through Audient Oria and Allen & Heath AHM-64, guaranteeing the highest acoustic fidelity and a coherent response throughout the space.

The stereo audio zone It is integrated with an Optimal Audio speaker system, integrated with Zone8P and SmartAmp30 processors, allowing customized configurations and controlled remotely through WebApp, a tool that provides the installer with maximum operational flexibility for commercial environments.

The debate area It has a wireless Atuc-IR with four Atuc units -M43H/ATUC-M32L, Designed to deliver accurate voice pickup and high intelligibility in meeting rooms or institutional spaces. It also has Dante connectivity to the ATDM-1012DAN digital mixer, ensuring low latency and full compatibility with the rest of the digital infrastructure. And it offers integration of automatic video tracking with the Atuc-IR system, using two AVer TR211 cameras and MT300 server, allowing automatic monitoring of interlocutors for a maximum quality audiovisual experience.

In the conference area A meeting table equipped with ATND1061DAN array microphones has been installed, as well as ES954 and ES964 ceiling microphone solutions, all of them optimized for conference and boardroom environments that require maximum aesthetics and acoustic performance.

ESW wireless systems incorporate Dante and System connectivity 20 PRO with ES925 desktop microphone, and are designed to guarantee flexibility and reliability in corporate spaces.

Integration of automatic video tracking synchronized with ATND1061DAN is also offered, operated by two AVer TR211 cameras and MT300 server, providing an advanced and professional collaborative experience.

Finally, the zona live Shown as Allen's hands-on digital console exhibition and demonstration space & Heath, including Qu-5D models, SQ5, Avantis Solo y dLive CTi1500 con stage box CDM32, for highly technically demanding live and broadcast applications.

Audio-Technica's next-generation wireless systems can also be seen, like the series 3000 Digital, with Dante connectivity, and the series 3000 IEM, Aimed at professionals who require robustness, sound performance and ease of integration into stage environments.

Integration and centralized control

In this showroom all Dante systems are interconnected through the Allen digital matrix & Heath AHM-64, equipped with Dante card, allowing the management of up to 64 network audio signals with minimal latency and complete flexibility in signal routing.

This infrastructure enables a completely digital and scalable workflow, ready to handle even the most complex configurations.

Global control of the space is managed through a CC-10 touch screen, that operates with Allen's Custom Control software & Heath, facilitating the management of the different zones and providing the user with intuitive and dynamic access to the system configurations.

Additionally, The Optimal Audio stereo zone has an independent control interface based on WebApp, allowing quick and personalized adjustments according to the needs of the project.

This space is not only designed as a commercial demonstration room, but also as an environment for experimentation and learning, where integrators, sound technicians, engineers and consultants can delve into the real operation of the most advanced technologies and evaluate solutions under conditions identical to those of a real work environment.

The official opening of this new space will take place next 10 of September taking advantage of the celebration of the congress AVL Summit, that organizes Afial and what will take place in The Ship , in the Madrid town of Villaverde.