PPDS reinforces its presence in the European digital signage market

In its growth aspirations in this market, PPDS has appointed Hendrik Hack as sales director for digital signage for Europe, who brings a decade of experience in the sector.

PPDS, exclusive global supplier of Philips Professional Displays and complementary solutions, has appointed Hendrik Hack sales specialist digital signage.

Upon accepting the position of digital signage sales director for North and Northeast Germany, Hendrik joins PPDS with a track record of almost 10 years, specializing in the sale of digital signage and interactive screens, as well as in project management.

Based in Hamburg, brings his knowledge and experience to the PPDS sales team in the DACH region, which is constantly growing, providing a comprehensive perspective of the audiovisual channel, having previously held positions in manufacturing, distribution, sales, projects and after-sales.

Reporting to Konstantin Flabouriaris, sales director for DACH, Hendrik will play a key role in PPDS achieving its growth objectives with Philips digital signage, as well as with value-added solutions such as Philips Wave in Germany.

Hendrik's responsibilities will include working with and supporting PPDS partners and clients, as well as the global PPDS teams in multinational projects, helping to increase business opportunities, procure tenders and ensure completion of projects in all market sectors, including retail, corporate, education, hospitality, health, transportation and public spaces.

When talking about his new position, Hendrik comments: “I have known and worked with the Philips Professional Displays brand for a long time., and it was a pleasure to sell these products in my previous posts. “I have always been impressed by the vision of the future and innovation of the PPDS team”.

Konstantin, who celebrates 10 years working at PPDS, duck: “Your ability to see challenges from multiple perspectives will help you apply a solutions- and customer-oriented methodology to your work.”, and we are very happy to welcome him to the team and to collaborate with him”.