f d&b brings the best sound experience to the Coca-Cola Arena in Dubai

Coca-Cola Arena Dubai

From concerts to sporting and corporate events, the new speaker system d&b audiotechnik installed in the Coca-Cola Arena in Dubai is a demonstration of the capabilities of the company's full broadband directivity control and cardioid technologies..

The Coca-Cola Arena in Dubai, one of the most prominent multi-purpose venues in the Middle East, You have just completed a major upgrade to your sound system using the latest technologies in d speaker systems.&b audiotechnik.

Thanks to the bandwidth directivity complete GSL products, KSL, XSL and SL-SUB of the SL series, besides the last Compact Cardioid Line Array technology (CCL), The final system offers a clean and uniform sound throughout the venue, with capacity for 17.000 personas.

“At the Coca-Cola Arena, We aim to deliver five-star quality in every detail of the audience and artist experience.. The choice of d&b audiotechnik was more than just a matter of technology, We wanted to partner with a brand that our team and technical experts fully trusted.. This installation represents the ultimate in audio performance, as it guarantees that all seats in the venue enjoy the same exceptional level”, affirm Mark Jan Kar, General Manager of Coca-Cola Arena Dubai and Senior Vice President of Entertainment, Content and Programming Legends Global (MENA).

The team of d&b was directed by Brad Maiden, Managing Director of the Middle East office in Dubai, and included the Steve Jones, Head of Education and Application Support (EMEA). They worked closely with the Arena sound team and representatives from Coca-Cola Arena and Legends Global to refine the system design, and then they turned to one of the world's most respected live sound engineers, Mark Carolan (Muse), to fine-tune the installation.

“I am very familiar with GSL and KSL systems in stadiums, But being part of a permanent installation and having time to listen and perfect everything without my production manager yelling at me at all hours has been fantastic. Steve and the entire team have done a fantastic job. The system is of the highest category”, commented Carolan.

“In a stadium, controlling the sound is very difficult. This is why the SL series is so valuable: Its characteristic cardioid behavior ensures that, when moving to the sides or behind arrangements, levels decrease uniformly at all frequencies”, adds Steve Jones.

About the new CCL, clarify: Despite its compact size, still offers cardioid control down to the lowest frequencies, which is extraordinary. Fits perfectly with the larger SL series models, meaning we can offer effective cardioid solutions for any space, maintaining intelligibility and clarity from front to back”.

The new solution, whose objective is to offer the venue's audience the best possible sound experience, while making the work of technicians easier, It is designed with multiple levels of coverage that can be activated or deactivated according to the needs of the multipurpose venue, allowing flexible control for any type of event without compromising sound quality. The main system was refined using the software ArrayProcessing of d&b. Regarding control, has been implemented red Milan complete.

“It is essential to offer uniform coverage. I am a user of d&b for a long time and I know I can trust their systems to provide the coverage promised. Tonality is equally important. What I like most about the GSL system is that it is not just a technical tool, but it's like a musical instrument. It has a very natural quality that allows the music to shine with its own light.”, Carolan affirmed.

“Having modular audio systems from d&b allows us to transform the Arena fluidly, fast and uncompromising, to celebrate concerts, sporting events or corporate shows. That flexibility is essential, given the volume and diversity of our business. This improvement allows us to compete with the best venues in the world, not only in terms of sound quality for artists and audiences, but also in terms of the efficiency with which we organize events. Our aspiration is to become the reference place in the region, and invest in the best possible infrastructure, including audio, "It gives us that advantage.", Explain Mark Jan Kar.

By, 19 Sep, 2025, Section: Audio, Case studies, OUTSTANDING, Networks


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