Hippotizer promotes the magic of immersive Led in the new Future Stores space

To map 153 millions of pixels on irregular LED surfaces, seven Hippotizer Boreal+ MK2 multimedia servers have been implemented Green Hippo, that manages six 8K streams synchronized in 10 surfaces. La sincronización Genlock garantiza una óptima alineación de píxeles, even with fast moving content.

Located on Oxford Street (London), Future Stores is a retail experience space that combines immersive technology with the sale of brands and the organization of product launches in a hybrid format. A space where shoppers experience an immersive environment with 400 square meters of programmable Led. All powered by Hippotizer multimedia servers from Green Hippo.

The store, that uses high resolution Led screens on walls and ceilings, serves as a platform for brands to present their products in a visually striking environment and through interactive experiences, while facilitating direct purchases.

Designed as a blank canvas for innovation, Future Stores offers an adaptable platform for brand activations, product launches and experiential marketing. With rotating residencies every two to six weeks, Retailers use the space to launch innovative campaigns that spread digital storytelling and physical shopping.

“To map 153 millions of pixels on irregular LED surfaces, a very reliable and high-performance solution was needed”, states Nick Phillips, VP of Solutions Engineering at Mood Media, the global audiovisual content and brand experience company behind the project.

To achieve, seven multimedia servers have been implemented Hippotizer Boreal+MK2, that manages six synchronized 8K streams in 10 surfaces. Las paredes Led MIP (Micro Led in package) of 1,5 mm and the COB panels (Chip on Board) of the venue offer spectacular images with ultra-fine resolution. Hippotizer's Genlock Sync Ensures Optimal Pixel Alignment, even with fast moving content.

Brands like Intel and Snapchat have already used the venue to launch campaigns and take advantage of real-time visitor analysis. (including pedestrian tracking, the dwell time, heat maps and gender recognition) to measure impact and optimize experiences.

Looking to the future, Phillips plans to integrate a consola grandMA of MA Lighting for advanced live control and is exploring the new serie MX de Hippotizer for improved performance, included color stand 10 bits and expanded storage.