Max Center offers the public an immersive and sensory experience

The show that will be launched in this shopping center in Vizcaya combines digital art with special lighting and sound effects. It has been produced specifically for the digital screen located in the plaza.

In the central plaza of the shopping center Max Center, managed by Sonae Sierra, The participating public will feel in a virtual reality environment, and will attend the creation of a new cyborg called 'Astra'. When the cyborg protagonist comes to life and wakes up, will display holograms of the Earth and its landscapes. Astra will be curious to go outside and meet humans..

He 3D audiovisual in high resolution which will be projected on the digital screen in the central plaza (More information DAV), will last approximately 15 minutes, and will have three performances a day, between seven and nine at night.

The digital display Max Center has dimensions of 16,5 meters high by 4,5 wide on the front surface and 2,5 meters wide on each side. Offers a resolution of 25 millions of pixels, which means that any content has to be produced specifically for this format.

“With Max Center Show Immersive we want to offer the public a unique sensory experience. It is the first time in the State that a shopping center has opted for a projection format of these characteristics, and we are very proud to be able to bring this type of innovative proposals to all our visitors”, states Blanca Uriarte, director of Max Center.

In addition to the aforementioned audiovisual and special effects with lighting, sound and smoke, There will be a show host and merchandising.

The event is aimed at all visitors to the shopping center., combining entertainment and technology in the same space. Max Center consolidates, as well as a reference in innovative experiences, betting on unique proposals.

Located in the Biscayan town of Barakaldo, Max Center has a surface of 59.400 square meters. It has a total of 140 commercial premises distributed in two buildings joined by a walkway, 15 movie theaters, a bowling alley 20 clues, a large restaurant area and free parking with capacity for 4.250 vehicles. Max Center was inaugurated in 1994, is a Joint venture between Sonae Sierra and Peter Korbacka and is managed by Sierra Spain Real Estate Services