Sol Rashid, AI pioneer, keynote speaker at ISE 2026

The world's first chief AI officer, Sol Rashid, will reveal in the edition 2026 of Integrated Systems Europe how to face the AI ​​phenomenon, effectively lead and integrate cybersecurity into growth strategies.

The contest Integrated Systems Europe (WHEREAS) will count in your edition 2026, of the 3 al 6 from February to Barcelona Gran Vía Fair (whose registration is already open), with the participation of Sol Rashid as keynote speaker, who will take the stage Wednesday, 4 February, at 13:00 h, to analyze the topic of this edition: Push Beyond, an invitation to the industry to explore all opportunities and redefine the limits of what is possible.

Rashidi's presentation, with the title of The reality of AI: what it takes to scale and the future of leadership, will offer an in-depth look at how artificial intelligence has gone from being a simple buzzword to becoming a battleground between enthusiasm, the half truths and the hard realities.

Managers are pressured to act quickly, but many make decisions based on noise rather than facts. In this conference, the AI ​​pioneer will demystify the narrative to show what is really happening today, sharing frameworks, models and the essential role of governance of this technology and cybersecurity as pillars to successfully climb.

Recognized worldwide for its pioneering work in business innovation and technology, Sol Rashidi's career includes four C-level executive positions in companies of the Fortune 500. In 2016 became the first chief a officer of the world, leading artificial intelligence and data projects in Sony Music, Merck y Estee Lauder, before joining Amazon as a technology executive.

She is the author of Your AI survival guide, included among the fifty best books on AI, and has diez registered patents. Besides, has participated in three TEDx talks, with more than one million accumulated views, and has been recognized by Forbes as “Visionary and pioneer of 21st century AI” y in it "Top 5 of leaders who are bringing artificial intelligence closer to everyone”.

In parallel, Rashidi has developed Human Amplification Index, a new method to measure return on investment and evaluate how companies strengthen their business and talent through AI.

He also created the program Intellectual Atrophy, an educational initiative that teaches organizations how to outsource tasks, not critical thinking, in the age of artificial intelligence. Rashidi played a key role in the development and launch of IBM Watson in 2011 and accumulates more than two hundred implementations by AI in his career.

As a professional and executive, has received recognitions such as “50 most powerful women in technology”, “Top 100 thought leaders in AI” y “Top 100 leaders in data and analytics”.

“The challenge is not to adopt AI, but knowing how to lead with it - says Rashidi -. I look forward to my participation in ISE with enthusiasm 2026 to show how to separate fashion from fact, implementing good governance and integrating cybersecurity makes all the difference.”

For your part, Mike Blackman, general director of Integrated Systems Events, has stated that “it is an honor to have Sol Rashidi and we are looking forward to hearing his presentation at ISE 2026. Your vision, Extensive experience and deep knowledge of the changing business landscape will inspire and empower our attendees to go beyond the usual limits of AI. Sol represents the convergence between top leadership in AI, technology and corporate strategy, uniting innovation and business impact”.