Absen transforms Cocor shopping center's DOOH capabilities

The iconic screen of this building in Bucharest has been renovated using LED technology Roll call. It has been designed with an A0621 solution that stands out for its performance, IP65 protection, shine of 7500 nits, a refresh rate of 15.000 Hz and an aluminum casing with front and rear access.

The digital signage screen Cocor shopping center of Bucharest has become a key element of the city's urban landscape. Recently, has been revitalized with the Absen Led technology.

This emblematic project, executed by the local audiovisual integration company Eltek, demonstrates the synergy between international innovation and regional technique to offer a striking visual experience to the city's residents and visitors.

The project has transformed the façade, improving your visual performance, energy efficiency and operational reliability to meet modern standards.

for years, The facade of the Cocor center has been a symbol of dynamic urban advertising in Bucharest. However, your current Led system, based on outdated technology, had become difficult and expensive to maintain. The system's high energy consumption and frequent technical problems made it inefficient and unable to support modern visual digital campaigns.. Besides, Outdated content management system lacked modern automation features, which further limited their capabilities.

Initially, wanted to replace the old equipment, but a technical analysis revealed that the existing mounting structure was incompatible with the new generation displays. This gave rise to a larger project to completely rebuild the physical and digital infrastructure of the façade.

In this way, the old system was dismantled., to redesign the support structure and proceed to the installation of a new cutting-edge technical solution. This new system is designed to work 24/7, providing centralized control, Synchronized playback and real-time adaptability.

Eltek has been responsible for the transformation, starting with the complete technical analysis and expanding the scope of the project from the replacement of equipment to the complete reconstruction of the multimedia infrastructure. This required the integrator's specialist teams, including certified utility escalation technicians, will dismantle the obsolete system and redesign the support structure with modular components Shekel, ensuring mechanical compatibility, security and aesthetic integration.

The solution proposed by Eltek has included a modular architecture of outdoor digital display, based on Absen technology, selected for its excellent quality-price ratio, high optical performance and outdoor reliability. The installation has had 10 attached Led cranes (3,2×4,8 metros), a widescreen (11,52×6,72 metros) and another vertical (11,52×23,04 metros), with a combined total resolution of 1,728×3,456 pixels.

Absen's Led technology was chosen for its balance between performance, durability and energy efficiency, making it the best solution to revitalize the DOOH installations from the shopping center.

The Absen solution A0621 stands out for its performance, IP65 protection, shine of 7500 nits, a refresh rate of 15.000 Hz and an aluminum casing with front and rear access, which guarantees continuous operation 24 hours, los 7 days of the week, in demanding urban conditions.

“Absen's Led technology impressed us not only because of its brightness, durability and outdoor compatibility, but also for the responsiveness and professionalism of the team throughout the entire process”, states Marian Iancu, audiovisual design engineer at Eltek. “The company's displays offer the perfect combination of visual impact and engineering precision, and working with Absen allowed us to realize our vision of Cocor's multimedia façade with confidence and efficiency”.

To facilitate the distribution of high-performance content, A hybrid fiber optic network was implemented and CAT6A wiring, with active video converters, industrial grade racks and professional controllers. This infrastructure allows synchronized playback on all LED surfaces., offering a cohesive and impactful visual experience.

“Supporting the transformation of the Cocor shopping center was an opportunity to demonstrate the strength of our outdoor LED technology.”, states Benjamin Phelps, Absen retail director. Working with Eltek was a smooth experience; They understood the vision and together we delivered a solution that was visually stunning and designed for long-term performance.. “We are proud to have contributed to the transformation of one of the most emblematic commercial spaces in Bucharest into a modern digital reference”.

For Cocor Store, This transformation represents more than a technological update, is the creation of a robust and scalable multimedia platform, capable of supporting complex campaigns in one of the most visible commercial spaces in Bucharest.

The control and management of visual campaigns is carried out through the Navori QL CMS and QL Player platform., a professional software solution, accessible from browser or mobile app. The system allows automated programming of content according to day, time the context; Immediate viewing of special messages via the QL Mobile app (For example, spontaneous events); Advanced animated graphics with depth and motion visual effects; synchronized multi-screen playback; and continuous monitoring of the system and rapid diagnosis in case of incident.

The new façade offers a coherent and impactful visual experience, with dynamic content that displays fluidly, day and night, regardless of lighting conditions. The intuitive interface, Automations and multi-screen synchronization transform the entire installation into a complete multimedia platform, easy to manage and scalable over time.

For the client, the transformation meant more than a simple technological update, involved the development of a robust digital platform, operational 24/7, capable of managing complex campaigns in one of the most visible commercial spaces in Bucharest. Cocor Media Channel thus becomes a reference for brands seeking maximum urban visibility.